Slowly roll out new features via feature flags to a segment of users based device, browser, bot, IP, path, header, etc. Run tests, experiment, and tailor experiences to a subset of users.
If anything goes wrong, simply toggle the feature flag on or off via code and webUI.
Give engineering, product and marketing teams control of launching new features. Devs can deploy when they want, and the business can release when their customers are ready.
Avoid the anxiety around a launch. Feature flags are tested in the live app already, so launches go as expected.
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