Test safely
Slowly roll out new features via feature flags to a segment of users based device, browser, bot, IP, path, header, etc. Run tests, experiment, and tailor experiences to a subset of users.
Toggle to disable features
If anything goes wrong, simply toggle the feature flag on or off via code and webUI.
Collect user feedback
Segment real users to use and test new features or updates on your live app, before pushing the change to the global site.
Empower all team
Give engineering, product and marketing teams control of launching new features. Devs can deploy when they want, and the business can release when their customers are ready.
Launch stress-free
Avoid the anxiety around a launch. Feature flags are tested in the live app already, so launches go as expected.
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