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Securing Your E-Commerce Business for the Holiday Season

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Does the thought of the impending Black Friday and Cyber Monday keep you up at night? Do you worry that you are not going to get the attention of your shoppers amid the frenzy and nearly 27 million other e-commerce sites…Or that your security is not stable enough to stave off the cyber attackers lurking on the web?

What if we told you that Edgio can erase all those worries? With a proven, globally scaled Content Delivery Network (CDN) that seamlessly integrates cutting-edge technologies that ensure top-notch security, effective SEO, optimized website speed and a healthy conversion rate; bundled pricing that leaves no hidden fees; and the Predictive Prefetch tool that accelerates every pageview the moment a user lands on your website… e-commerce just got a whole lot safer, sharper, and lucrative with Edgio as your 24/7 white-glove partner from start to finish.

Over the past 10 years, the share that online shopping accounts for in retail has been on a steady incline. Between 2019 and 2023, the number of e-commerce sites worldwide surged from 9.2 million to 26.5 million, reflecting a 204% growth in 2021 alone. But alongside that rise has been a big uptick in cyber threats, as has how sophisticated they are.

Identifying who your audience is and giving them each a voice is important. It’s actually the best sales tool you have. Shoppers want consistency, reliability, safety, and value. If you succeed in providing this for them, you get loyal customers in return, which equates to more sales this holiday season and into the future.

Getting those potentially loyal customers to your site is the first step but keeping them there is more crucial. Did you know that a one-second delay in page load time has been shown to cause a seven percent loss in conversion and 11 percent fewer page views? For an online store earning $50,000 a day, that one-second delay adds up to more than $1 million in lost sales each year.

The Nitty, Gritty

Edgio Security has protected major brands across the globe with its holistic Web Application and API Protection (WAAP). Using AI/ML and other advanced detection techniques, Edgio detects and mitigates emerging threats across its massive edge network (300+PoP, 250+ Tbps) to provide secure, resilient, and reliable app experiences.

These performance-boosting tools are backed by industry-leading Managed Security Services that provide hands-on advisory, threat hunting and proactive tuning of security controls, along with 24/7 incident response.

The powerhouse combination will stop any cyber threat in its tracks, so your team has more time to concentrate on sales and bolstering your business.

Plus, Edgio Protect and Perform Application bundles, introduced last fall, provide everything you need to build, secure, and deliver high performing apps with predictable, flat-fee pricing with no overage charges.

Edgio can also offload your infrastructure by as much as 99% by granularly caching both static and dynamic content. Edgio’s Application Platform has helped customers pass Core Web Vitals and deliver sub-second page speed. While caching is important for both speed and resiliency, it also prevents many types of DDoS attacks.

This is a lot to digest ahead of what promises to be your busiest couple of months, but taking the time well in advance to get prepared is key to having a successful holiday shopping season. Make that list and check it twice!

If you’d like to get specific advice for your site’s performance, simply request a Holiday Readiness Assessment. The assessment is free of charge and will be sent to you within three business days.