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Home Blogs Navegando por el futuro del streaming deportivo: Información clave de los expertos de la industria

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Navegando por el futuro del streaming deportivo: Información clave de los expertos de la industria

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Lindsay Moran

Meet Lindsay Moran, our Senior Manager of Content & Brand Strategy at Edgio. With a rich background spanning industries like tech, maritime, and hospitality, Lindsay is a versatile Marketing and Communications professional known for her positive energy and relationship-building skills. Passionate about branding, storytelling, and community engagement, Lindsay excels in crafting cross-functional strategies, contributing to Edgio's content and brand success.

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Durante IBC 2023, un panel de expertos de la industria discutió los desafíos y oportunidades en el mundo de la transmisión deportiva en vivo titulado: “Pasos clave para el éxito en el streaming del deporte”. El panel fue moderado por Tim Mulligan, vicepresidente ejecutivo y director de investigación de Midia Research, y contó con la participación de Vinayak Shrivastav, fundador y director ejecutivo de Magnifi, Eric Black, director técnico/director general de medios de Edgio, y Rick Young, vicepresidente ejecutivo de Global Products de LTN.

Aquí hay un breve resumen de las principales conclusiones de su discusión:

El desafío de la relevancia: A pesar de la larga historia de la industria del streaming, el streaming de deportes en vivo sigue siendo relativamente nuevo. Para seguir siendo competitivos, los titulares de derechos deportivos deben hacer que su contenido sea relevante para los grupos demográficos más jóvenes, adaptándolo a las plataformas adecuadas.
Estrategias de monetización: La monetización efectiva es crucial en la industria del streaming. El panel exploró estrategias para ayudar a los clientes a monetizar el contenido deportivo con éxito.
Flujos de trabajo de streaming y contenido: El futuro de la producción deportiva implica entregar contenido de alta calidad a varios dispositivos conectados más allá de las transmisiones lineales tradicionales. Esto plantea nuevos desafíos que deben abordarse.
Personalización y personalización: Personalizar el contenido a escala para audiencias nicho, regiones y plataformas es esencial. Aprovechar la tecnología y los flujos de trabajo inteligentes puede hacer que este proceso sea más eficiente.
El futuro del streaming deportivo: Mirando hacia el futuro, el panel discutió la importancia de la personalización continua, la integración de IA y la gestión eficaz de los servicios y proveedores para dar forma al futuro del streaming deportivo.

El mundo del streaming deportivo está evolucionando rápidamente, y los expertos de la industria están explorando activamente estrategias para satisfacer las demandas de los espectadores modernos. La conversación enfatizó la importancia de mantener la relevancia, monetizar el contenido de manera efectiva y aprovechar el poder de la IA para proporcionar una experiencia de streaming deportivo más personalizada y atractiva.

Para aprender más de este panel perspicaz, vea la discusión completa.