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Home Customer Success Stories El éxito de Yahoo Roku Streaming con Uplynk de Edgio

Applications

Media

Expert Service

El éxito de Yahoo Roku Streaming con Uplynk de Edgio

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Edgio +

Yahoo

promedio de audiencia por sesión

Estadística de muestra 100% más rápido

100

.00%

Sample statistic 100% faster

INSTANTÁNEA DEL CLIENTE

El éxito de streaming de Yahoo: Cómo Uplynk de Edgio aceleró su canal Roku

Yahoo es un nombre familiar en el que millones de personas confían para su dosis diaria de noticias y entretenimiento. Para mantenerse relevantes, necesitaban una potente solución de streaming digital.

Edgio ayudó a Yahoo a crear un canal de transmisión que se transmitió en Roku en menos de un mes usando Uplynk, la plataforma de transmisión integrada dentro de Edgio.

Desafío de Yahoo

La competencia por los usuarios activos diarios es feroz. Yahoo ha hecho un excelente trabajo construyendo audiencias al agregar contenido de video a través de sus sitios. Aún así, carecían de lo que el público quería: Un canal de transmisión de video dedicado para todas sus noticias y entretenimiento. Con las principales marcas entrando rápidamente en el mercado de transmisión, Yahoo necesitaba su propio canal de transmisión de video, y lo necesitaba rápidamente.

Yahoo necesitaba ayuda:

Desarrollar una nueva experiencia de vídeo monetizable
Integración de múltiples bibliotecas de contenido en un horario diario en vivo
Medición y mejora de usuarios activos diarios, flujos e ingresos

La solución de Yahoo

En menos de 30 días, Yahoo estuvo en vivo en Roku. Desarrollado por Uplynk, “Yahoo” integra la programación en vivo y lineal, incluyendo contenido premium de formato largo, programación diaria en vivo, series recurrentes y eventos especiales de Yahoo News, Yahoo Finance, HuffPost, MAKERS, Yahoo Sports, Yahoo Sports, y MÁS. y RYOT en una experiencia premium de transmisión como TV.

Yahoo está aprovechando la API de Uplynk para programar contenido en vivo y VOD, uniéndolos a la perfección con los anuncios.

La tecnología adicional que se utiliza incluye:

Inserción de anuncios en el servidor Smartplay para crear experiencias de visualización personalizadas y aumentar la monetización
Analítica nativa que rastrea flujos de ingresos, DAU y otras métricas
Excelente visibilidad y análisis de los datos y el consumo de los usuarios

Resultado

Uplynk proporciona análisis de visualización a Yahoo antes de que estén disponibles en Roku, por lo que el equipo de Yahoo puede tomar decisiones de programación sensibles al tiempo para optimizar la participación. Esto ha permitido a Yahoo capturar una audiencia promedio de 34 minutos por sesión. Con una tasa de finalización de anuncios del 98%, Yahoo ha sido capaz de ordenar un CPM saludable de $28-32.

La flexibilidad de Uplynk también ha permitido a Yahoo adaptar rápidamente su feed a Sling, Amazon y cualquier otra plataforma de streaming, extendiendo el alcance de Yahoo a millones de espectadores globales.

Website

yahoo.com

Industry

CDN, Entrega de vídeo, Medios de comunicación y entretenimiento, VOD

Company Size

100-500

Products

Medios de comunicación

Uplynk / Entrega / Borde abierto / Más

Entrega

Acelerar / proteger / entregar / más

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