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Home Blogs 동급 최강의 파트너 에코시스템 및 Edgio 관리 서비스로 비디오 스트리밍 간소화

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동급 최강의 파트너 에코시스템 및 Edgio 관리 서비스로 비디오 스트리밍 간소화

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About The Author

Eric Black

Eric joined Edgio in 2023 to lead the company’s Media business. A 20+-year veteran of the digital video/live streaming industry, Eric leads the company’s growth in delivering the highest quality linear, live, and on-demand video experiences. Prior to joining Edgio, Black led NBC Universal’s media technology strategy across a host of digital properties during pivotal moments in the evolution of live streaming. He managed the first-ever live stream of a Super Bowl in 2010, delivered six Olympic Games (including the Rio 2016 Olympic Games, the largest digital event in history at the time), the 2018 FIFA World Cup, and Presidential debates. He also guided the team that launched NBC Universal’s Peacock in 2020. The systems built by Eric have focused on both high concurrent traffic and scale, and now deliver more than 20,000 events per year, resulting in billions of consumed minutes. His enormous contribution to the success of live event streaming has been recognized with nine Emmy awards. He is also a two-time winner of the IOC Gold Ring for Best Olympic Digital Service for the 2016 Summer Olympics and the 2018 Winter Olympics, and the recipient of the Edward R. Murrow Award for 9/11 coverage in 2004. In addition, he was honored with the 2013-2014 Technology and Engineering Emmy Award for Pioneering the Delivery of Pay TV Linear Video to Consumers Owned and Managed Devices Over an IP Connection.

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미디어 비즈니스는 운영 비용을 절감하면서 맞춤형 비디오 경험을 통해 시청자에게 서비스를 제공할 수 있는 새로운 방법을 모색하면서 중요한 전환 단계를 겪고 있습니다. 가능한 한 많은 고객을 확보하고 성장시키려면 스트리밍 서비스가 다양한 비용, 다양한 서비스 계층, 새로운 시청 경험, SVOD, AVOD, FAST 등의 다양한 비즈니스 모델을 시험해 보면서 오늘날 콘텐츠를 전송하고 수익을 창출하는 방식에서 유연해야 합니다.

이러한 수준의 유연성을 구현하려면 매우 복잡하고 복잡한 스트리밍 워크플로우가 필요하며 사내에서 설계하는 데 몇 달 또는 몇 년이 걸릴 수 있습니다. 이와 같이 빠르게 변화하고 경쟁이 치열한 시장에서 미디어 기업은 고품질의 리니어, 라이브 또는 온디맨드 비디오를 모든 플랫폼이나 시청 장치에 제공하는 스트리밍 에코시스템을 신속하게 조합할 수 있는 비용 효율적인 수단이 필요합니다.

Edgio는 이러한 요구를 이해하고 있으며 미디어 조직이 창의성, 콘텐츠 및 고객 성장에 집중하기를 원한다는 점을 높이 평가합니다. 비즈니스 리더는 매우 복잡한 기술 인프라를 관리하는 데 시간과 리소스를 소비하고 싶지 않습니다. Edgio는 심층적인 전문 지식과 동급 최강의 기술로 스트리밍 복잡성을 처리하면서 고객이 시장에 빠르게 진입할 수 있도록 지원하기 위해 관리 서비스 공급자 Accedo, Bitmovin, Grabyo, Vimond를 비롯한 혁신적인 기술 공급업체의 선도적인 솔루션과 서비스를 결합한 동급 최고의 파트너 에코시스템을 구축합니다. 유연성은 생태계에 가장 중요하므로 고객의 요구가 진화함에 따라 추가 기술을 추가할 수 있습니다.

미디어 회사의 수익성을 높이는 Edgio Managed Service

Edgio는 Uplynk 미디어 솔루션을 새로운 에코시스템의 핵심에 두고 매니지드 서비스 프로바이더로서의 제휴를 주도하여 고객과의 긴밀한 협력을 통해 전체 체인 기술 스택의 기술을 원활하게 통합하고 모든 미디어 비즈니스를 뒷받침하는 맞춤형 스트리밍 워크플로우를 제공할 것입니다. 모든 운영 및 지원 요구 사항에 대한 유일한 연락 창구 역할을 하는 Edgio는 세분화된 워크플로우를 통합하고 복잡한 멀티벤더 관계를 간소화하여 고객의 시간을 절약하고 비용을 절감하며 창의적인 작업에 리소스를 확보할 수 있습니다.

Edgio는 매니지드 서비스 프로바이더로서의 역할을 수행함으로써 고객이 비용을 관리하고 내부 리소스에 대한 압박을 완화하는 동시에 전 세계 어디에서나 최대의 수익으로 고품질 스트리밍 경험을 제공하는 검증된 전문성을 활용할 수 있습니다.

스트리밍 복잡성을 단순화하는 파트너 에코시스템

미디어 조직이 다양한 구독 유형, 시청 형식 및 디지털 플랫폼에 걸쳐 시청자에게 전 세계적으로 고품질 콘텐츠를 전송하는 동시에 개별 스트리밍을 위한 맞춤형 수익을 창출하고자 함에 따라 스트리밍 기술에 대한 수요가 급증하고 있습니다. 유연한 비즈니스 전략에는 콘텐츠 제작, 개인화 및 배포에서 사용자 경험 및 수익화에 이르는 전체 스트리밍 기술 스택에서 다양한 복잡한 기술을 통합하는 매우 안정적이고 유연한 기술 기반이 필요합니다.

Edgio의 파트너 에코시스템은 여러 선도적인 스트리밍 기술 제공업체를 동급 최고의 솔루션과 통합하여 최신 스트리밍의 복잡성을 모두 해결하고 미디어 비즈니스에 신속하고 원활한 시장 진출 경로를 제공합니다. 출시 시점에 에코시스템에는 다음과 같은 파트너가 포함되지만, 요구 사항이 생기면 에코시스템에 추가 기술을 추가할 예정입니다.

Accedo: App Development – 사용자 지정 템플릿과 사용자 유치 및 유지를 위한 최첨단 UX를 위한 맞춤형 개발을 비롯하여 비디오 애플리케이션 관리를 통해 모든 스트리밍 접점에 걸쳐 자사 브랜드의 일관된 고품질 표현을 미디어 기업에 제공합니다.
Bitmovin : 비디오 플레이어 + 분석 – 가장 광범위한 장치에서 속도와 규모로 완벽한 재생 및 시청 경험을 보장합니다. Bitmovin Analytics를 통해 고객은 스트리밍 안정성을 보장하고 실시간 인사이트와 모니터링에 액세스하여 모든 플랫폼에서 비디오 및 광고 워크플로우를 최적화할 수 있습니다.
Edgio:Uplynk Platform, CDN Delivery 및 Managed Service Provider – Uplynk는 미디어 기업이 시장 출시 시간을 단축하고 운영 규모를 확대하면서 전 세계 시청자에게 고품질 스트리밍 경험을 제공할 수 있도록 지원합니다. Uplynk는 개방형 표준 비디오 프로토콜과 유연한 API를 조합하여 파트너 에코시스템을 구축하는 기반이 될 것입니다.
Grabyo: Clipping & Live Production – 라이브 프로덕션, 비디오 클리핑, 실시간 편집 및 배포를 위한 확장성이 뛰어난 클라우드 네이티브 강력한 SaaS 솔루션을 제공합니다. Grabyo의 클라우드 프로덕션 툴은 미디어 고객의 창의성을 강화하여 선도적인 비디오 프로토콜을 지원하고 라이브 비디오 클리핑을 위한 무제한 용량을 제공합니다.
Vimond: CMS(콘텐츠 관리 시스템) – Vimond의 CMS를 통해 고객은 컨텍스트 메타데이터를 제공하여 앱과 웹 사이트에서 사용자에게 제공되는 콘텐츠를 설명하고 선별할 수 있습니다. Vimond VIA는 고객에게 비디오를 처리할 수 있는 유연하고 사용자 친화적인 CMS를 제공하여 귀중한 리소스를 새로운 시청자 확보와 콘텐츠 전략에 집중할 수 있도록 합니다.

이 사전 통합된 생태계는 스트리밍 기업, 스포츠 권리 보유자 및 콘텐츠 소유자에게 게임 체인저를 선사하며, 모든 형식, 장치 또는 비즈니스 모델에서 최고 품질의 시청 경험을 지원할 수 있는 기술 기반을 제공합니다. 동급 최강의 전체 기술 제품군에 원활하고 유연하게 액세스할 수 있으므로 미디어 조직은 새로운 비즈니스 모델과 가격 포인트를 실험하여 변화하는 고객의 요구에 부응하는 동시에 가장 수익성이 높은 배포 전략을 파악할 수 있습니다.

아래 비디오를 통해 파트너 에코시스템에 대해 자세히 알아보십시오.

Uplynk는 스트리밍 비즈니스를 강화하기 위해 단순하고 확장 가능한 워크플로우를 제공합니다.

주니퍼는 복잡성을 줄이고 미디어 기업이 신속하고 비용 효율적으로 서비스를 출시할 수 있도록 지원하는 신뢰할 수 있고 유연한 솔루션을 제공하여 브랜드가 비즈니스 차별화 요소, 고객 성장 및 콘텐츠 전략에 집중할 수 있도록 지원합니다. Uplynk는 최소한의 리소스로 수익 창출 전략을 활용하고 확장하면서 모든 글로벌 시청자에게 최고 품질의 리니어, 라이브 및 온디맨드 비디오 경험을 스트리밍할 수 있는 핵심 기반을 제공합니다. Uplynk는 수십만 건의 라이브 이벤트를 처리했으며 2022년에는 24억 건의 이벤트 뷰, 33억 시간의 스트리밍 비디오, 2억 2천만 시간의 광고를 생성했습니다.