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고객 스냅샷

ReachTV, Edgio의 스트리밍 솔루션으로 여행 미디어 혁신

가장 큰 공항 텔레비전 네트워크 인 ReachTV 는 북미 전역의 90 상업 공항에 전략적으로 배치된 2,500 개 이상의 스크린을 통해 상당한 입지를 확보하고 있습니다. ReachTV는 여행 미디어를 재정립하고 독창적인 콘텐츠와 전 세계 최상위 네트워크 및 프로덕션 파트너와의 협업을 통해 차별화됩니다. 진실과 긍정의 핵심 원칙에 따라 ReachTV는 여행 중에 포로 된 청중을 전문적으로 참여시키고 즐겁게합니다.

이 회사는 독창적 인 방식으로 방송 네트워크를 구축했습니다. 공항의 TV 화면으로 월간 5000만 명이 넘는 시청자를 확보했습니다. 기존의 방송을 넘어서기 위해서는 다양한 데이터와 기술을 활용하여 타겟팅된 메시징, 원활한 기능, 시청자가 TV에서 자신의 모바일 기기로 시청 경험을 원활하게 전환할 수 있는 독보적인 기능을 구현해야 합니다. 여행객들이 공항과 ReachTV 스크린 앞에서 점점 더 많은 시간을 보내면서 회사는 Belvedere Vodka, Netflix, Amazon, Sony, TikTok, Hilton, Bose와 같은 유명 브랜드와 협력하여 세계의 유명 인사와 진정한 관계를 맺을 수있는 최적의 기회를 창출합니다.

미디어 및 방송의 역동적인 환경에서 ReachTV는 숙련된 미디어 스트리밍 파트너를 확보하여 문제를 해결하고 콘텐츠 전송 전략을 최적화해야 한다는 과제를 인식했습니다.

ReachTV의 도전 과제

ReachTV는 라이센스 방송과 NFL 피드의 중요한 인수를 포함하여 운영에 어려움을 겪었습니다. 이러한 장애 요인은 스트리밍 워크플로우를 효과적으로 관리하여 중단 없는 콘텐츠 전송을 보장할 수 있는 안정적이고 경험이 풍부한 파트너를 찾아야 한다는 점을 강조한 여러 가지 문제 중 하나였습니다. 또 다른 과제는 라이브 스포츠 경기의 획득 및 스트리밍의 기술적 측면을 관리 할 수있는 숙련 된 라이브 이벤트 직원이 없다는 것입니다. 인력의 부족으로 라이브 이벤트의 원활한 프레젠테이션이 방해를 받았으며, 이러한 격차를 해소할 솔루션과 지원 팀이 필요했습니다. 또한 ReachTV는 TV와 유사한 경험을 위해 콘텐츠 전송의 수익화 및 효율성을 향상시키기 위한 SSAI(Server-Side Ad Insertion)의 필요성을 인식했으며, 이를 위해서는 방송급 품질의 스트리밍을 제공해 온 입증된 솔루션이 필요했습니다. 이러한 과제는 미디어 및 방송 환경의 복잡성을 탐색하는 데 있어 강력한 파트너십과 고급 기술 솔루션의 중요성을 강조합니다.

“현재 프로그래밍의 거의 절반이 라이브 상태이므로 네트워크의 50%가 라이브 딜리버리를 위한 훌륭한 파트너를 확보하는 데 의존하고 있습니다.”

Lynnwood Bibbens, ReachTV CEO 겸 설립자

ReachTV의 솔루션

Edgio는 ReachTV의 주요 과제를 해결하는 데 중추적인 역할을 담당했으며, 운영을 크게 향상시키는 전략적 솔루션을 제공했습니다. Edgio는 업계 관계를 활용하여 ReachTV가 콘텐츠 소유자와의 필수 기술 연락처에 액세스하여 라이센스 브로드캐스트 피드를 획득할 수 있도록 지원했습니다. Edgio의 비디오 전문가 서비스 팀은 ReachTV를 위한 맞춤형 환경을 구현하여 비즈니스 요구 사항을 효율적으로 충족하는 서비스를 자동화했습니다. Edgio의 공헌은 이러한 초기 촉진을 넘어 지속적으로 서비스를 발전시켜 Digital Out Of Home을 방송 TV 환경으로 전환한 성공적인 운영 모델을 개발함으로써 ReachTV는 Uplynk의 매니페스트 조작 기술인 Smartplay를 통해 공항과 호텔에 종종 존재하는 고유한 콘텐츠 제한을 탐색하면서 중요한 콘텐츠 제어 메커니즘을 제공하면서 항상 “방송 중”으로 유지되도록 했습니다. SmartPlay의 기능을 통해 Edgio는 라이브 콘텐츠를 다른 라이브 피드, VOD 자산, 광고 또는 홍보 비디오로 쉽게 대체할 수 있는 기능을 제공합니다.

또한 Edgio는 ReachTV가 다양한 광고 파트너와의 통합을 통해 SSAI를 통해 고품질 라이브 방송 콘텐츠를 네트워크에 제공할 수 있도록 지원함으로써 ReachTV가 콘텐츠를 효과적으로 수익화할 수 있는 유연성을 제공했습니다. Edgio의 지원은 연결된 장치로 스트리밍하고 MGM, Marriott 및 Windham과 같은 유명 호텔로 채널을 신디케이팅하는 등 새로운 비즈니스 모델을 탐색하는 데까지 확대되었습니다.

“Edgio가 없으면 NFL 또는 다른 라이브 스포츠에서 수익을 창출할 수 없습니다. 다른 많은 제공 업체는 제공 할 수 있다고 약속했지만 할 수 없었습니다. Edgio는 제공 할 수있었습니다.” – Lynnwood Bibbens, CEO & 설립자, ReachTV

Edgio의 협업은 또한 Uplynk의 슬라이서 기술을 활용하여 모든 콘텐츠를 수집하고 표준화함으로써 채널 전반에 걸쳐 일관된 모양과 느낌을 보장합니다. 리니어 방송, 라이브 이벤트, VOD 자산, 광고 크리에이티브, 인터스티셜 및 슬레이트가 동일한 사양으로 인코딩되어 시청자가 시청할 수 있는 일관된 전환을 제공합니다.

또한 Edgio의 라이브 이벤트 운영 팀은 방송 중에 사전 모니터링과 지원을 제공하여 ReachTV가 모든 문제를 신속하게 해결할 수 있도록 지원했습니다. Edgio는 ReachTV Operations 및 콘텐츠 파트너와 협력하여 라이브 이벤트와 방송이 중단 없이 전송되도록 보장합니다. 프로세스를 자동화하기 위해 완벽하게 관리되는 팀의 필요성을 인식한 Edgio는 ReachTV의 운영을 최적화하고 조언을 제공하며 원활하고 안정적인 방송 경험을 보장하는 데 있어 귀중한 파트너였습니다.

“Edgio는 우리의 기술 통합 및 납품이 견고하다는 것을 알면서 우리의 사업에 집중할 수있었습니다. 그들의 사람들과 협력은 또한 우리의 성공에 큰 역할을했습니다. Edgio가 제공 할 것이라는 것을 알면서 밤에 잠을 잘 수 있습니다.” – Lynnwood Bibbens, ReachTV CEO & 설립자

Edgio의 Uplynk는 스트리밍 비즈니스를 강화하기 위해 단순화되고 확장 가능한 워크플로우를 제공합니다.

Edgio는 복잡성을 줄이고 미디어 기업이 신속하고 비용 효율적으로 서비스를 출시할 수 있도록 지원하는 신뢰할 수 있고 유연한 솔루션을 제공하여 브랜드가 비즈니스 차별화 요소, 고객 성장 및 콘텐츠 전략에 집중할 수 있도록 지원합니다. Uplynk 플랫폼은 모든 글로벌 시청자에게 최고 품질의 리니어, 라이브 및 온디맨드 비디오 경험을 스트리밍하는 동시에 수익화 전략을 활용하고 최소한의 리소스로 확장할 수 있는 핵심 기반을 제공합니다. Uplynk는 수십만 건의 라이브 이벤트를 처리했으며 2022년에는 24억 건의 이벤트 뷰, 33억 시간의 스트리밍 비디오, 2억 2천만 시간의 광고를 생성했습니다.

Website

Reachtv.com

Industry

SSAI, 미디어, 스트리밍

Company Size

100-500

Products

미디어

업링크 / 전송 / 오픈 엣지 / 기타

업링크

라이브 스트리밍 / 방송 / 글로벌 스트리밍 기술 / 자세히

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