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Home Customer Success Stories Edgio의 Uplynk를 통한 Yahoo의 빠른 Roku 스트리밍 성공

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Edgio의 Uplynk를 통한 Yahoo의 빠른 Roku 스트리밍 성공

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야후

세션당 평균 시청률

100% 더 빠른 시료 통계

100

.00%

Sample statistic 100% faster

고객 스냅샷

야후의 스트리밍 성공 : Edgio의 Uplynk가 Roku 채널을 가속화 한 방법

Yahoo는 수백만 명의 사람들이 뉴스와 엔터테인먼트의 일일 복용량에 의존하는 가계 이름입니다. 관련성을 유지하기 위해서는 강력한 디지털 스트리밍 솔루션이 필요했습니다.

Edgio는 야후가 Edgio의 통합 스트리밍 플랫폼인 Uplynk를 사용하여 한 달도 안 되어 Roku에서 라이브 스트리밍 채널을 만드는 데 도움을 주었습니다.

야후의 도전

매일 활동하는 사용자들의 경쟁은 치열합니다. Yahoo는 자사 사이트에 비디오 콘텐츠를 추가하여 시청자를 확보하는 데 탁월한 성과를 거두었습니다. 그럼에도 불구하고 시청자들이 원하는 것, 즉 모든 뉴스 및 엔터테인먼트를 위한 전용 스트리밍 비디오 채널이 부족했습니다. 주요 브랜드가 빠르게 스트리밍 시장에 진입함에 따라 Yahoo는 자체 비디오 스트리밍 채널이 필요했으며 빠른 속도로 스트리밍 채널이 필요했습니다.

Yahoo에 도움이 필요했습니다.

수익 창출이 가능한 새로운 비디오 환경 개발
여러 콘텐츠 라이브러리를 일상적인 일정에 통합
일상적인 활성 사용자, 스트림 및 매출 측정 및 개선

Yahoo의 솔루션

30일도 채 되지 않아 야후는 로쿠에서 생중계되었다. Uplynk에 의해 구동되는 “Yahoo”는 프리미엄 장기 콘텐츠, 라이브 일일 프로그래밍, 반복 시리즈 및 Yahoo News, Yahoo Finance, HuffPost, 제작자, Yahoo Sports 및 RYOT의 특별 이벤트를 포함한 라이브 및 선형 프로그래밍을 프리미엄 방송 TV와 같은 경험으로 통합합니다.

Yahoo는 Uplynk의 API를 활용하여 라이브 및 VOD 콘텐츠를 스케줄링하고 광고 중단과 함께 원활하게 스티칭합니다.

활용되는 추가 기술은 다음과 같습니다.

개인화된 시청 환경을 만들고 수익을 높이는 Smartplay 서버 측 광고 삽입
수익원, DAU 및 기타 지표를 추적하는 기본 분석
사용자 데이터 및 사용량에 대한 탁월한 가시성 및 분석

결과

Uplynk는 Roku에서 제공되기 전에 Yahoo에 시청자 분석 기능을 제공하므로 Yahoo 팀은 시간에 민감한 프로그래밍 결정을 내려 참여를 최적화할 수 있습니다. 이를 통해 Yahoo는 세션당 평균 34분의 시청률을 기록할 수 있었습니다. 98 %의 광고 완료율로 Yahoo는 건강한 $ 28-32 CPM을 명령 할 수있었습니다.

또한, 업링크의 유연성으로 인해 야후는 Sling, Amazon 및 기타 모든 스트리밍 플랫폼에 빠르게 피드를 적용하여 야후의 시청률을 수백만 명의 글로벌 시청자로 확대할 수 있었습니다.

Website

yahoo.com

Industry

CDN, VOD, 미디어 및 엔터테인먼트, 비디오 전송

Company Size

100-500

Products

미디어

업링크 / 전송 / 오픈 엣지 / 기타

배송

가속화 / 보호 / 제공 / 기타

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