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Media Experimentation Requires Flexible Technology Foundations – Edgio

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The global streaming landscape is becoming more fragmented and competitive than ever before. In order to attract and grow the widest audience possible today, streaming services need to be flexible in the way they deliver and monetize content, manage multiple cost points and different service tiers, as well as experiment with new viewing experiences and revenue models such as SVOD, AVOD, and FAST — all while under pressure to report positive revenue growth with limited staffing amid economic headwinds.

Media companies are looking for simple ways to quickly and cost-efficiently manage their streaming services or bring new services to market while helping engage new viewers with profitable distribution models for their evolving business needs. In a world where experimentation is key to driving meaningful business outcomes, flexible technology foundations are critical to underpinning any successful media strategy.

Flexibility is driving technology strategies

Media companies are living a challenging balance of delivering multiple business models simultaneously while managing costs against internal operational pressures. As a result, organizations are evolving their technology buying habits to focus on flexibility and operational efficiency. Flexible business strategies require truly flexible technology — Caretta Research found that almost two-thirds of media companies consider customizability and integrations the most important factor when considering technology sourcing decisions. Finding a technology provider that offers a modular, flexible approach with pre-integrated, best-in-breed partner solutions means content owners and broadcasters wanting to launch a new service can establish a custom ecosystem tailored to their content distribution strategies while providing the highest levels of quality, monetization, and security.

Meanwhile, 79% of organizations leverage multiple vendors or a mix of vendor and in-house technology to piece together increasingly complex workflows. Existing streaming services need a technology provider that easily integrates into their best-in-breed ecosystem to simplify and decrease operational costs.

Managed service providers like Edgio understand this — our customers need to know they are sourcing best-in-class solutions across every element of a full streaming technology stack, and they want to maximize the return on valuable in-house developed technology. Edgio works closely with leading media organizations to help them assemble and manage their custom ecosystems, integrating seamlessly with existing business systems, legacy infrastructure, and preferred third-party solutions, to deliver their desired user experiences accelerate time-to-market, and reduce operational complexity.

Pre-integrated partnership ecosystem reduces costs and time-to-market

Assembling and managing a streaming workflow to deliver content across linear, live event, on-demand, and FAST channels, while maximizing monetization can be expensive and time-intensive due to complexity. Business leaders don’t want to spend time and resources managing highly complex technology integrations; they want to focus on their business – creativity, content, audience growth, and monetization. Edgio’s partner ecosystem brings together best-in-breed solutions and services from pioneering technology providers including Accedo, Bitmovin, Grabyo, and Vimond, tackling many of the complexities of building a streaming ecosystem that includes content production, security, rich metadata, brand control, personalized user experience, global delivery, and monetization. With Uplynk at its core and Edgio as a managed service provider, we are the main point of contact for all operational and support requirements to simplify multi-vendor relationships. Pre-integrated partnerships de-risk and streamline operations while helping customers save time, reduce costs, and free up knowledgeable staff and resources for creative tasks.

Uplynk provides a simplified and scalable workflow to power your streaming business

We offer a trusted, flexible solution that reduces complexity and helps media companies bring services to market quickly and cost-efficiently – empowering brands to focus on their business differentiators, audience growth, and content strategies. Uplynk provides the critical foundation to stream the highest quality linear, live, and on-demand video experiences to any viewer globally, while enabling any monetization strategy, with automated scaling on demand, and a pricing strategy that doesn’t penalize customers with thundering herd events. Uplynk has streamed hundreds of thousands of live events, and in 2022 alone generated 2.4 billion event views, 3.3 billion hours of streamed video, and 220 million hours of advertising.