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Protect Your Business from Automated Threats: The Importance of Bot Management

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As businesses increasingly rely on technology to operate, they are also becoming more vulnerable to cyber-attacks. The most prevalent threats today leverage the use of malicious bots, which are automated clients – often compromised IoT devices and computers – controlled by bad actors to perform tasks such as account takeover (ATO), website scraping, inventory denial, and more. In fact, a recent study found that bots account for almost half of all internet traffic, with bad bots making up 25% of that traffic.

This growing threat highlights the importance of bot management solutions in today’s cybersecurity landscape. Bot management solutions can help businesses detect and mitigate automated threats, protecting their critical applications and APIs, and ensuring a positive user experience for their customers. One such solution is Edgio’s Advanced Bot Manager.

Edgio’s Advanced Bot Manager

Edgio’s Advanced Bot Manager is designed to help businesses protect themselves from automated threats while also improving website performance and user experience. The key features of the solution include:

Machine Learning-Based Detection

Through its patent-pending machine-learning (ML) decision engine, Edgio’s Advanced Bot Manager uses signature and behavioral fingerprinting models to distinguish between known bots – SEO or monitoring bot, etc. – and bad bots. By applying threat scores to bad bots, Advanced Bot Manager enables security teams to assess the threat level of bots, create custom policies, and set various mitigating actions based on their organization’s risk tolerance. To keep up with evolving threats, Advanced Bot Manager’s ML algorithms are consistently being trained and updated, leveraging large data sets sampled across Edgio’s massive network that powers over 4% of the globe’s internet traffic.

Customizable Policies

Edgio’s Advanced Bot Manager is highly configurable and supports multiple actions including monitor, block, browser challenge, CAPTCHA, and redirect, and also offers custom responses based on threat levels. This flexibility allows businesses to set customized policies and rules for different types of bots, based on their specific security and customer experience goals.

Actionable Analytics

Edgio’s Advanced Bot Manager provides detailed analytics and reports on bot traffic, including information on bot types, request details, threat level, fingerprints, user agents, action types, and over 45 conditions to filter the data. This information can help businesses detect and respond to automated threats faster and improve website performance. It also provides visibility for businesses to track the known bot traffic that is essential to their operations. As part of Edgio WAAP, Advanced Bot Manager integrates with an organization’s SIEM and SOAR solutions, and the real-time data it streams can be used to automate security configuration, either via API or Edgio’s unified management console.

High Performance

Edgio’s Advanced Bot Manager runs natively on Edgio’s global edge network with over 300 points of presence (PoPs) and 250 Tbps of capacity. Other non-edge-enabled solutions require extra hops or additional API calls to centralized data centers to make a determination on whether a request is legitimate or malicious, leading to increased latency. In contrast, Edgio’s solution runs on edge locations closest to where attacks originate to increase performance while providing the scale to keep our customers’ applications resilient against massive attacks. In fact, Edgio recently absorbed a DDoS attack on Edgio’s edge network, measuring ~355 million packets per second (Mpps) without our customer having to lift a finger.

Integrated Component of Multi-Layered Security

Built natively as part of Edgio Web Application and API Protection (WAAP), Advanced Bot Manager provides an additional protection layer on existing access control (ACL), rate limiting, custom security rules, and managed security rules, to provide holistic protection against a wide range of threats from the network (L3/L4) through application layers (L7). The entire solution can be set up and deployed in minutes.

Additional Benefits of Using Edgio’s Advanced Bot Manager

Using Edgio’s Advanced Bot Manager provides businesses with additional benefits, including:

Cost Savings

By reducing the risk of cyber attacks, businesses can save money on the costs associated with remediation and recovery. In fact, IBM’s annual Data Breach Report revealed that the average data breach cost in 2022 was $4.35 million (USD)— an all-time high. Furthermore, a recent study by Kount discovered that one in four organizations lost $500K to a single bot attack.

On top of improving website performance with effective bot management, businesses can save money on infrastructure costs by blocking unwanted bots that would otherwise eat up bandwidth and compute resources.


Effective bot management can also help businesses comply with regulatory requirements designed to protect personal information, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Applications and APIs remain a top vector for bad actors seeking to steal personal and financial information, and they are constantly scanning apps and websites for vulnerable components and weak security controls. A bad actor using bots to take over accounts via credential stuffing would be one obvious example where personal information would be exposed in a successful breach. Content scraping of forums or classified boards are another avenue to steal personally identifiable data as well. By closing the door on these types of attacks, effective bot management helps prevent legal and financial penalties, not to mention the reputational damage that can result from breaches involving personal data.

Protect Your Business with Effective Bot Management

As previously stated, the increasing threat of automated attacks generated by malicious bots highlights the importance for businesses to implement effective bot management solutions to protect their data, reputation, and bottom line.

With a proven track record of success and a commitment to innovation and client success, Edgio is a trusted partner for businesses looking to protect themselves in an ever-evolving cybersecurity landscape. Edgio’s Advanced Bot Manager is specially designed to help businesses detect and mitigate automated threats and ensure a positive user experience for their customers. With features such as ML-based detection, customizable policies, actionable analytics, low latency, and high scalability, Edgio’s Advanced Bot Manager is a robust and effective solution for businesses of all sizes.

So if you’re concerned about the growing threat of bots to your business, consider implementing Edgio’s Advanced Bot Manager. Talk to one of our security experts today.