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7 Ways Edge Innovations Are Transforming Online Experiences

By: Charles Russell | February 9, 2021
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Original source: Limelight Networks

The days of one-size-fits-all online experiences are over. Audiences, content owners, advertisers, delivery providers and technology providers are demanding better. They want more personalized, interactive experiences for users and more business value for organizations. The new eBook How Edge Compute Transforms Digital Experiences highlights the trends and technologies that make these innovations possible — with a focus on highly-responsive, low-latency, scalable solutions at the network edge.

Content Delivery Networks (CDNs) continue to be the vital connection for delivering at scale, making it possible for millions of people to enjoy streaming video and other rich media experiences. It’s no wonder CDNs will carry 80% of IP traffic by 2023 . However, the next generation of these experiences requires intelligence in addition to delivery. The speed of the new experiences will vary on a user-by-user basis depending on the location of the computing resources that support the application.

That’s where edge compute comes in. Edge compute gives you a network of powerful servers that are distributed around the world, network-connected and easily accessible as a pay-as-you-go service. In particular, edge compute services integrated with a CDN make innovative new services fast, easy and affordable. For each user, the content cached for CDN delivery and the edge compute resources can both be located near the user. Latency can be reduced for each process in the overall experience, providing the responsiveness today’s users expect. The free eBook How Edge Compute Transforms Digital Experiences provides background and advice on how organizations can:

1. Deliver new innovative, interactive experiences

Interactivity makes many experiences more engaging. Sports and eSports are great examples. Traditional sports broadcasting sends the exact same program to everyone. Fans hunger for more, and providers are answering the call. Synchronized watch-together experiences with live chat are successfully connecting fans that are isolated in the times of Covid. Stats, camera angle selection and player profiles are just some of the many examples of interactivity breathing new life into sports.

2. Deliver each user a personalized experience that’s highly responsive and reliable

Personalization is one of the best ways to engage with people and encourage them to spend more time with your services. However, even the most tailored experience must be fast. Consumers are less patient than ever, and won’t wait long before moving on.

3. Scale those experiences and deliver across geographies

Growing a digital business and reaching more people in more places requires technology that supports and fuels the growth. CDNs provide the delivery at scale, and distributed edge compute provides the intelligence at scale. The marriage of CDN and edge compute is an ideal combination.

4. Monetize content and experiences

Customized ads boost the bottom line compared to generic ads, and for good reason. Consumers respond much better to ads that are targeted to their interests, and advertisers will happily pay for the better results. Dynamic ad insertion provides the ability to deliver high-value targeted ads. Edge compute allows highly responsive targeting and delivery of these targeted ads.

5. Control and protect access

Many business models are based on creating or licensing content and then getting paid for delivering it. Authenticating users ensures that the content is enjoyed by valid users, and encourages new users to sign up. Mitigating piracy plugs the revenue leaks that can reverse growth.

6. Reduce cost

Edge compute can help manage cost in multiple ways. The pay-as-you-go, scalable nature minimizes CapEx and overprovisioning. In addition, processing in-region can significantly reduce transit cost compared to hauling large data sets to a single centralized location.

7. Improve management and analytics flexibility

With edge compute, developers and IT teams can focus on the applications and solutions that will move the needle on the business, without needing to worry about managing underlying infrastructure. It’s easy to deploy and manage. And the ability to make decisions, take action, and gather data near users or IoT devices streamlines management and data gathering.

The eBook also provides insight into popular options available for processing including data centers, centralized cloud, edge cloud and client devices. It details types of edge compute and drills down on examples in the Media and Entertainment, Gaming and Software industries. It also provides background on Limelight Networks, a partner you can trust to help you achieve your goals by leveraging a leading global CDN, globally-distributed edge computing services and professional expertise. For organizations that are looking to understand the trends and forces that are driving the growth in adoption of edge cloud services, this eBook is a valuable resource available at no cost.

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