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Case Study


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Original source: Limelight Networks


Pushing the Limits of Technology to Reach a Global Audience.


BubbleUp’s Solution: Limelight's solution for Media and Broadcasters – Limelight's Content Delivery, Storage, and Video services.

‘Searching For My Lost Shaker of Salt’ with Limelight’s Broadcast Quality Solution

An avid musician and seasoned technology executive, Coleman Sisson, the CEO of BubbleUp created his company to fill a void in the music industry. His vision: create a destination for fans where they could join fan clubs, download music, purchase CD’s, tickets or t-shirts all in one transaction. Today BubbleUp has deployed over 500 websites including Jimmy Buffett’s Radio Margaritaville and Margaritaville TV.




Media & Entertainment

A few years before Sisson began BubbleUp he created Radio Margaritaville. It began as an internet-only radio station where Jimmy Buffett fans could listen to live concerts, previous concerts, or the entire collection of songs. In 2001, the early live streaming pioneer sought a reliable CDN to stream Radio Margaritaville – and turned to Limelight.

Fast forward a few years and Margaritaville TV was created – a place where fans could watch the live streaming of concerts.

“Limelight makes sure video is delivered in a reliable manner and with high quality. They help me when I’m breaking into new areas. They are a good partner when I want to push the limits of technology.”

Coleman Sisson, BubbleUp - CEO

BubbleUp’s Challenge: Pushing the Limits of Technology to Reach a Global Audience

With the expansion of Margaritaville TV, BubbleUp needed a technology vendor who could accommodate:

Tremendous growth

With more content, larger files, and fans worldwide traffic has increased significantly.

Streaming to multiple devices

Fans may not be able to travel to each concert, but they do expect each concert to be viewable on any device at any time.

On-demand viewing on multiple devices

Each song, concert or featured video must be broadcast quality.

The ability to monitor usage

In the music industry, it's critical to track usage for rights management and royalties

BubbleUp’s Solution: Limelight's solution for Media and Broadcasters – Limelight's Content Delivery, Storage and Video services

Coleman Sisson chose Limelight for a brand name CDN, coupled with a video platform and storage for global reach, broadcast quality, and several other reasons including:


Limelight provides a content delivery platform that can scale to meet even unpredictable traffic demands during a live concert.

Multi-device distribution

Margaritaville fans benefit from the consistent delivery of content to them anywhere in the world, and on any device.

Important insights

With detailed analytics, BubbleUp is able to track usage and gain valuable insights such as how long people view videos and adjust content accordingly.

Reliable streams

Cloud Storage can ingest and stage content locally to ensure high availability and increase the speed of delivery.

Customer service

Because the music never stops neither does Limelight’s customer service which is available around the clock.

***The whole is greater than the sum of our parts. Many of our client case studies and products were originally part of Limelight, Layer0 or Edgecast. Limelight acquired Layer 0 then Edgecast to become Edgio, the complete platform you have today, so we’ve aggregated those case studies in a single library.

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