Original source: Limelight Networks
Cinedigm needed to increase the number of video rendition files but wanted to do so at a reasonable cost.
Limelight Video Delivery Services to support Cinedigm video on-demand and live streaming needs to convert, store and optimize delivery of all its content in the vast library of 60,000 movies and TV shows.
Cinedigm is a leading independent content distributor in the United States, with direct relationships across many digital platforms and retail storefronts, including iTunes, Netflix, Amazon, Wal-Mart and Target, as well as their own direct-to-consumer platform. Cinedigm has a distribution library of over 60,000 film and TV episodes. The company has emerged as a leader in the fast-growing over-the-top (OTT) channel business, with three channels under management that reach hundreds of millions of devices while also providing premium content and service expertise to the entire OTT eco-system.
“The complexity of managing an OTT service is pretty high. Limelight’s CDN infrastructure simplifies our workflows and allows us to focus on providing more content for our customers and drive more revenue for our business.’’
Tony Huidor, Vice President, Product & Digital Operations
Cinedigm’s rapidly growing OTT services currently have more than 5,000 hours combined of video programming. The content delivery service (CDN) they were using limited the number of video rendition files they could output, which resulted in a less than optimal customer viewing experience on some devices. To improve their customers’ viewing experiences and reduce buffering, Cinedigm needed to increase the number of video rendition files but wanted to do so at a reasonable cost. With a fragmented workflow and escalating transcoding costs, Cinedigm began looking for a new CDN solution to help them encode, store and deliver their large library of movies and TV shows.
Cinedigm found an integrated solution with Limelight Video Delivery Services to support its video on-demand and live streaming needs. The solution uses Limelight’s CDN to deliver live and video-on-demand events at broadcast quality to any device, anywhere. It gives Cinedigm the ability to convert, store and optimize delivery of all its content in it’s vast library of 60,000 movies and TV shows.
With Limelight, Cinedigm no longer has a fragmented workflow and their staff is now able to focus on optimizing user engagement and content rather than managing the back-end.
Previously, Cinedigm had a limit on monthly transcoding volumes and would incur overage fees of up to $15,000 a month when they had spikes in the volume of monthly published titles. With Limelight, they significantly reduced transcoding costs.
Since implementing Limelight’s CDN and Origin Storage Services, Cinedigm is accelerating the delivery of content which led to improved customer experience and retention.
Now Cinedigm is able to deliver content to more than 60 million devices including Google Chromecast, Android TV and Amazon Fire TV.
Working with Limelight, Cinedigm has a direct relationship with the support and account teams and has leveraged its Advance Service Architects to implement the optimal workflow and remain nimble as the business expands.
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