Edgio AppOpsEdgio DeliveryEdgio StreamingContact SalesContact SupportResourcesInvestorsCareersDeliveryApp EdgeEdgeJS (CDN-as-code)ObservabilityTraffic SplittingGlobal CDNFull-Stack EnvironmentsFeature ManagementBranch PreviewPredictive PrefetchServerless ComputeGraphQL CachingImage OptimizationApp PlatformWeb Application FrameworksIterative MigrationApp SecurityWAF, DDoS, Bot Management and API ProtectionDevelop fasterRelease with confidenceRun sub-second sitesProtect your appSimplify, save and evolveSecurityStreamingExpert ServicesEdge Cache for ISPsAccelerated DevelopmentInstant Page LoadsNext-Gen Web CDNGlobal CDNWeb SecurityDocsContact SalesApp EdgeApp PlatformApp SecurityBranch PreviewEdgeJSFeature ManagementFull-stack EnvironmentsGlobal CDNGraphQL CachingImage OptimizationIterative MigrationObservabilityPredictive PrefetchServerless ComputeTraffic SplittingWAF, DDoS, Bot ManagementWeb Application FrameworksDeliveryStreamingSupportResource CenterBlogDeveloper DocsChangelogForumAboutLeadership TeamCareersInvestorsNewsroomContact UsTerms of ServicePrivacy PolicyAcceptable Use PolicyData and Protection AddendumInvoice MethodologiesPrivacy ShieldWebsite Disclaimer
Case Study

E.W. Scripps

Print Article

Original source: Edgecast

Seamlessly transitioning to OTT streaming.

E.W. Scripps is one of the largest independent TV station owners in the U.S. with 60 stations in 42 markets. Discover how they leveraged Edgecast to launch an OTT, direct-to-consumer streaming service.


E.W. Scripps is the nation’s fourth-largest independent TV station owner. To capture and retain viewers, they needed to go where viewers across the country are heading: OTT streaming. They came to us with three distinct goals:




Media & Entertainment

  • Reduce inefficiencies created by disparate and complex workflows

  • Scale streaming operations across different TV stations and technologies

  • Capture a growing audience for local news on social and mobile platforms


We made the complex simple by centralizing video processing in the cloud and distributing tools that enable each station to control how they manage and stream live linear content, personalize, monetize, and more. E.W. Scripps used Edgecast to:

  • Standardize the workflow across all their TV stations

  • Integrate their ad server, Google Ad Manager, for dynamic ad insertion

  • Implement a real-time clipping tool for publication of video on demand (VOD) news across their local sites, social media, and mobile platforms to pull in viewership


Edgecast onboarded 15 E.W. Scripps stations in less than a month, making it possible for viewers across the U.S. to get the brand’s local TV stations on their mobile devices. Since the transition, E.W. Scripps has:

  • Eliminated complexity by working with a single, integrated media platform

  • Delivered personalized TV-like experiences with the seamless integration of relevant, engaging ads

  • Engaged new viewers by distributing breaking local news on social platforms

***The whole is greater than the sum of our parts. Many of our client case studies and products were originally part of Limelight, Layer0 or Edgecast. Limelight acquired Layer 0 then Edgecast to become Edgio, the complete platform you have today, so we’ve aggregated those case studies in a single library.

Related Articles
Case Study: BYUtv

BYUtv was one of the first television networks to stream the majority of its live shows online. Learn how Edgecast, now Edgio, and Smartplay DRM helped them expand their programming lineup and improve their production workflow so they could rapidly grow audiences.

Case Study: ArtStation

ArtStation helps artists showcase their portfolios digitally and learn new skills. Read how we simplified their workflow, improved video quality, and helped ArtStation grow revenue.

Case Study: BSE

BSE (formerly known as the Bombay Stock Exchange) powers India’s traders, companies, brokers, and online services with real-time data that informs billions of transactions. Learn how we optimized the BSE’s performance and security to help the Indian and global economy.

Explore Edgio Solutions

We're here and ready to help you be successful. Fill out this quick form and we'll be in touch to help with the next steps.