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Case Study


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Original source: Limelight Networks


Move all video communications online and leverage a Content Delivery Network (CDN).


Limelight Networks manage, store and secure live and on-demand video for all live broadcasts.

PRIMERICA turns to Limelight, now Edgio, for fast and cost-efficient internal communications.





Primerica, Inc., is a leading distributor of financial products to middle-income households in North America. Primerica representatives educate their Main Street clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, mutual funds, annuities, and other financial products, which they distribute primarily on behalf of third parties. They insure approximately 5 million lives and have over two million client investment accounts.

“Before Limelight, we couldn’t deliver live video to all of our associates simultaneously. Now we can get a live broadcast to more than 10,000 viewers with no problem. We know an event of this scale won’t be an issue.’’

Mike Ziegenbein, VP and Chief Engineer - Primerica

Primerica Challenge

Primerica was using a satellite-based communications network to share important information with its 2,000 employees and nearly 118,000 independent contractors across North America. In a move to reduce costs and ensure communications reached remote areas, they decided to move all video communications online and leverage a Content Delivery Network (CDN). Video is used regularly for training, recognition and generally company communications. Most recently, Primerica added the ability for managers to create and upload videos from their phones for staff to view on-demand.

Primerica Solutions

Fast internal communication enterprise-wide with its large user-base is critical to Primerica. The company relies on Limelight to manage, store and secure live and on-demand video for all live broadcasts, some of which are remote and all of which are stored for on-demand viewing.

Key Features Of Limelight’s CDN And Video Delivery Services For Primerica Include:

Customer Service

According to Mike Ziegenbein “I would rate Limelight’s customer service and technical support among the best I’ve ever worked with.”


The ability to confidently deliver live broadcasts to thousands of viewers is essential to Primerica.

Multi-Device Delivery

With Limelight Multi-device Media Delivery (MMD) Live, Primerica is able to transcode live video streams into multiple bitrates and on-the-fly transmux into different formats for the highest quality video viewing experience on any internet connected device.


With SmartPurge, Primerica can remove any unwanted content in seconds.

***The whole is greater than the sum of our parts. Many of our client case studies and products were originally part of Limelight, Layer0 or Edgecast. Limelight acquired Layer 0 then Edgecast to become Edgio, the complete platform you have today, so we’ve aggregated those case studies in a single library.

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