Client Story
ArtStation
January 11, 2022
Print Article
How a streamlined workflow eliminated playback errors.
ArtStation helps artists showcase their portfolios digitally and learn new skills. Read how we simplified their workflow, improved video quality, and helped ArtStation grow revenue.
Challenge
ArtStation worked with multiple providers to build its streaming service and relied on them for encoding, content delivery and playback functionality. In theory, the components should have worked together to deliver a smooth, error-free viewing experience. But in practice, ArtStation viewers complained of video start failures and rebuffers. ArtStation developers were forced to shift their focus from core platform enhancements to video troubleshooting, putting other projects on the ArtStation roadmap on hold. ArtStation’s troubles included:
2% failure rate of all video starts
Complex troubleshooting process, complicated by siloed technologies
Sustained low bit rates of 800-900 Kbps coupled with a 50% cache hit ratio from its CDN
Increasing time spent by developers on debugging and troubleshooting
Solution
Edgio consolidated several of ArtStation’s video workflow elements, including encoding, transcoding, asset storage and management, digital rights management (DRM), video player and content delivery network. These actions reduced the number of individual technology pieces in the video workflow from more than twenty down to one. Edgio provides ArtStation:
All-in-one video technology stack that works out of the box
Pre-integrated features, including encoding, storage, delivery, and player
Digital rights management across all platforms is enabled by simply checking a box
Global delivery network optimized for video streaming at scale
Outcome
After Edgio consolidated disparate backend video components into a unified video workflow and delivery system, playback errors and rebuffers disappeared almost immediately. With less time spent troubleshooting video playback errors, developers focused their time on feature development, accelerating launch timelines and growing ArtStation’s functionality. The simplified workflow delivered a 5x improvement in video performance measured by decreased playback errors and rebuffers. Stronger video performance increased video consumption, customer satisfaction and growth in premium subscriptions. We helped ArtStation:
Minimize playback errors and rebuffers
Expand distribution, including new endpoints such as Chromecast, Apple TV and Connected TVs
Release new features faster
Grow revenue from premium content subscriptions
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Move to the Leading Edge
Get the information you need. When you’re ready, chat with us, get an assessment or start your free trial.
Client Story
ArtStation
January 11, 2022
Print Article
How a streamlined workflow eliminated playback errors.
ArtStation helps artists showcase their portfolios digitally and learn new skills. Read how we simplified their workflow, improved video quality, and helped ArtStation grow revenue.
Challenge
ArtStation worked with multiple providers to build its streaming service and relied on them for encoding, content delivery and playback functionality. In theory, the components should have worked together to deliver a smooth, error-free viewing experience. But in practice, ArtStation viewers complained of video start failures and rebuffers. ArtStation developers were forced to shift their focus from core platform enhancements to video troubleshooting, putting other projects on the ArtStation roadmap on hold. ArtStation’s troubles included:
2% failure rate of all video starts
Complex troubleshooting process, complicated by siloed technologies
Sustained low bit rates of 800-900 Kbps coupled with a 50% cache hit ratio from its CDN
Increasing time spent by developers on debugging and troubleshooting
Solution
Edgio consolidated several of ArtStation’s video workflow elements, including encoding, transcoding, asset storage and management, digital rights management (DRM), video player and content delivery network. These actions reduced the number of individual technology pieces in the video workflow from more than twenty down to one. Edgio provides ArtStation:
All-in-one video technology stack that works out of the box
Pre-integrated features, including encoding, storage, delivery, and player
Digital rights management across all platforms is enabled by simply checking a box
Global delivery network optimized for video streaming at scale
Outcome
After Edgio consolidated disparate backend video components into a unified video workflow and delivery system, playback errors and rebuffers disappeared almost immediately. With less time spent troubleshooting video playback errors, developers focused their time on feature development, accelerating launch timelines and growing ArtStation’s functionality. The simplified workflow delivered a 5x improvement in video performance measured by decreased playback errors and rebuffers. Stronger video performance increased video consumption, customer satisfaction and growth in premium subscriptions. We helped ArtStation:
Minimize playback errors and rebuffers
Expand distribution, including new endpoints such as Chromecast, Apple TV and Connected TVs
Release new features faster
Grow revenue from premium content subscriptions
Related Articles
Client Story: BYUtv
BYUtv was one of the first television networks to stream the majority of its live shows online. Learn how Edgio and Smartplay DRM helped them expand their programming lineup and improve their production workflow so they could rapidly grow audiences.
Client Story: BSE
BSE (formerly known as the Bombay Stock Exchange) powers India’s traders, companies, brokers, and online services with real-time data that informs billions of transactions. Learn how we optimized the BSE’s performance and security to help the Indian and global economy.
Client Story: E.W. Scripps
E.W. Scripps is one of the largest independent TV station owners in the U.S. with 60 stations in 42 markets. Discover how they leveraged our solutions to launch an OTT, direct-to-consumer streaming service.
Move to the Leading Edge
Get the information you need. When you’re ready, chat with us, get an assessment or start your free trial.