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Client Story


January 11, 2022
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Getting to market as quickly as the news.

Newsy’s mission is to provide unbiased video streams of global news. Learn how Edgio simplified its production process, scaled distribution, and delivered a TV-like experience so it could become a news leader.


The internet is overflowing with opinion-laced media. Newsy saw an opportunity to provide a fresh point of view to capture younger audiences. Challenges they faced in creating an on-demand over-the-top (OTT) news channel included:

  • Building infrastructure that addresses multiple video formats.

  • Delivering linear and on-demand assets to third-party OTT partners without additional encoding or packaging.

  • Scaling technology to meet demand spikes that come with breaking news.

  • Increasing partnerships with streaming video platforms to grow audiences.





Media & Entertainment


Edgio got Newsy to market quickly and easily with our streaming platform, Uplynk. With our simple, cloud-based platform, Newsy could ingest, encode, package, and deliver consistent, high-quality video streaming to audiences on any device, anywhere in the world. There’s no infrastructure to build or manage. Technology that Newsy is leveraging includes:

  • Smartplay technology creates highly personalized sessions by generating unique manifests for each viewer.

  • Dynamic ad insertion delivers personalized ads to each viewer while eliminating latency associated with fetching ads during breaks.

  • Our massive global network ensures a TV-like quality experience for users during periods of breaking news and unpredictable demand, regardless of how many concurrent users there may be.


Edgio has helped Newsy become a top-ranked news channel on Roku, Fire TV, and Apple TV. Since utilizing the Uplynk platform, they’ve realized:

  • Seamless TV-like viewing experiences in transition from programming to ads.

  • Stronger viewer engagement and longer viewing times increase brand loyalty.

  • Improved monetization of content and revenue growth.

  • Increased the number of streaming syndication partners and platforms to grow nationwide viewership.

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