Client Story

Shoe Carnival

June 1, 2021
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Shoe Carnival Outperforms 98% of Sites with an Instant Website on Edgio

Shoe Carnival, one of the nation’s largest family footwear retailers, offers a broad assortment of dress, casual, and athletic brand name footwear for men, women, and children. With 80% of the retailer’s traffic coming from mobile and a proprietary front end that was both slow and challenging to develop, Shoe Carnival was looking for a proper solution. The retailer found what it needed with advanced web tech for sub-second websites through Edgio's application services and AWS.

“On Edgio, we have better speed and conversions. From a developer’s standpoint, we have far more flexibility and no restrictions.”

Tyler Drone, Sr. Manager of Digital Development - Shoe Carnival

Instant-loading pages on Edgio went from 3.4-second first-page loads and 6-second browsing transitions to both being 1 second or less. On Edgio, first loads are 70.5% faster, with a 1-second median load time. More importantly, subsequent page loads are cut by an astonishing 92%, down to 500ms.

“The speed [on Edgio] was so much faster than a lot of the things that we were comparing it to. This was unique to this platform.”


Edgio makes instant loads possible every time, with little to no developmental headache. “The platform is more flexible, user friendly, and takes all the guesswork out of deployments and caching,” stated Drone. Shoe Carnival has full control over caching and traffic routing on Edgio. This, along with the platform’s CDN-as-JavaScript, which caches dynamic content at the edge and streams it to the browser before it is requested, ensures that delivers an exceptional, instant experience.

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Ecommerce, Retail

Company Size


Results with Edgio

  • 92% reduction in browsing transitions dropping from 6 seconds to 500ms

  • 70.5% increase in first load speeds dropping from 3.4 seconds to 1 second

  • Outperforms 98% of websites and outranks Amazon, Zappos, Nordstrom

  • 40% lift in revenue with a sub-second website

  • Increased enterprise agility with Edgio


The bottom-line gains from the sub-second speeds were felt immediately. “Right away, we saw lift in conversions and AOV,” reported Drone. Since launching on Edgio, has seen a 35% increase in conversion rate and a 40% rise in revenue. Speed equals money, but that’s not all it influences. Site speed also influences SEO.

Instant SEO

The faster the site, the higher it ranks. Shoe Carnival is a great example of that, as it outranks the largest names out there, including Amazon, with its sub-second website.

On Edgio,’s mobile Lighthouse score skyrocketed. Based on our analysis of the performance scores of the leading 500 US internet retailers, outperforms 98% of the leading eCommerce websites.

A website’s Lighthouse score essentially shows how Google perceives that site in terms of speed. In turn, speed impacts the site’s organic ranking. Search engines are favoring faster websites in the ranks, and is now outperforming and outranking the biggest names out there, including Amazon, Zappos, Nordstrom, along with other multi-billion dollar competitors for key phrases.

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Edgio's application services don’t only enable speedy websites, it also simplifies and accelerates the developmental process.

Instant made simple

From a technical perspective, Edgio simplifies the process of building, testing, optimizing, and running large eCommerce websites. Shoe Carnival can now add and amend functionality and endpoints in a fraction of the time it used to take them.

Edgio puts the code in the center of your workflow. It simplifies the developmental process and accelerates testing and feedback cycles with automated tests and staging URLs for every branch created. Once live, Edgio lets you easily monitor your site’s performance and caching in various levels of granularity, so that every optimization effort is maximized.

Drone and team are able to squeeze every millisecond out of every speed optimization effort through the use of a combination of advanced technology, built into Edgio's application services. These include built-in auto-AMP and Server-Side Rendering support for portable frontends, predictive prefetching and CDN-as-JavaScript to deliver a 95%+ cache hit ratio for dynamic content at the edge.

Edgio Benefits

  • Reach 97% of the world in milliseconds

  • Mitigate security exploits 85% faster

  • Build and release web applications in ½ the time

  • Operate, deliver, and monetize your video to millions of global viewers

  • Attract, retain and grow customer satisfaction and loyalty

An instant eCommerce website can have a massive impact on your bottom line. We've seen this time and time again. Join industry leaders, the likes of Sharper Image, Kate Spade, and REVOLVE‍ that are feeling the benefits that come from a sub-second eCommerce website.

From a general ability to add or implement new functionality, hands down Edgio is much easier to work in.


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From a general ability to add or implement new functionality, hands down Edgio is much easier to work in.