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Home Customer Success Stories 雅虎的快速Roku流媒体成功与Edgio的Uplynk

Media

雅虎的快速Roku流媒体成功与Edgio的Uplynk

Edgio +

Yahoo

34

M

每个会话的平均收视率

98

采样统计速度提高了100%

100

.00%

Sample statistic 100% faster

客户快照

雅虎的流媒体成功:如何Uplynk由Edgio加速他们的Roku频道

雅虎是一个家庭名称,数以百万计的人依赖他们的日常新闻和娱乐。为了保持相关性，他们需要强大的数字流媒体解决方案。

Edgio使用Edgio的集成流媒体平台Uplynk帮助雅虎创建了一个流媒体频道,该频道在不到一个月的时间内在Roku上上线。

雅虎的挑战

日常活跃用户的竞争非常激烈。雅虎通过在其网站上添加视频内容来培养观众，做了出色的工作。然而,他们缺乏观众想要的-一个专门的流媒体视频频道为他们的所有新闻和娱乐。随着主要品牌迅速进入流媒体市场,Yahoo需要自己的视频流媒体频道,并且它需要快速。

Yahoo需要帮助：

开发一种新的，可盈利的视频体验
将多个内容库集成到实时日程安排中
衡量和改善日常活动用户，流媒体和收入

Yahoo的解决方案

在不到30天的时间里,雅虎在Roku上生活。由Uplynk提供支持的”Yahoo”将直播和线性节目(包括优质长格式内容，每日直播节目，定期系列节目以及来自Yahoo News，Yahoo Finance，HuffPost，Makers，Yahoo Sports和RYOT的特别活动)集成到优质的电视广播体验中。

雅虎正在利用Uplynk的API来安排直播和VOD内容,将它们与广告休息无缝地拼接在一起。

正在使用的其他技术包括：

Smartplay服务器端广告插入,打造个性化的观看体验并提高盈利能力
跟踪收入流，DAU和其他指标的原生分析
对用户数据和使用情况的出色可见性和分析

结果

Uplynk在Roku提供观众分析之前向Yahoo提供这些分析,因此Yahoo团队可以做出时间敏感的节目决策,以优化参与度。这使Yahoo能够捕获每个会话34分钟的平均收视率。随着98%的广告完成率,雅虎已经能够命令一个健康的28美元-32 CPM。

Uplynk的灵活性也使Yahoo能够快速适应Sling，Amazon和其他任何流媒体平台,将Yahoo的影响力扩展到数百万全球观众。

Website

Industry

CDN, VOD, 媒体和娱乐, 视频交付

Company Size

100-500

Products

媒体

Uplynk / Delivery / Open Edge /更多

传输

加速/保护/交付/更多

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