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Home 기술 문서 가상 리니어 재생 목록을 사용하여 VOD 재생 성능을 개선하는 방법

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가상 리니어 재생 목록을 사용하여 VOD 재생 성능을 개선하는 방법

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About The Author

Charlie Russell

Charlie Russell is a Senior Product Marketing Manager who enjoys spreading the word about Edgio. He gets to learn about the challenges customers face and how Edgio helps solve them, the new offerings from Product and Engineering, and all the myriad goodness that comprises the Edgio advantage. And he gets to help other pteople learn about it too – members of the Edgio team, people who wan to deliver better and more secure digital experiences, and thousands of happy customers. In his free time, Charlie is a musician who loves playing with friends and performing around town.

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비디오 컨텐츠 관리 시스템은 종종 OTT 비디오 앱 또는 내장된 비디오 플레이어에서 재생되는 큐레이팅 재생 목록을 호스팅합니다. 이러한 VOD 자산은 대기열에서 플레이어 또는 앱이 순차적으로 검색해야 폭넓은 시청 경험을 할 수 있습니다. 이 워크플로를 사용하여 긴 재생 목록 및 광고 삽입을 관리하면 문제가 발생하고 시청 환경에 부정적인 영향을 줄 수 있습니다.

배포 채널에 따라 재생 목록이 너무 길면 재생이 중단될 수 있습니다. 일부 OTT 장치는 일정 시간 또는 자산 수 후에 사용자 개입이 필요합니다. 성가신 “아직도 시청하고 계십니까” 프롬프트는 시청자가 개입할 때까지 재생을 중지하여 콘텐츠 소유자가 의도한 린 백 경험을 방해합니다.

광고 수익화와 관련하여 추가적인 문제가 발생합니다. VOD 매니페스트는 재생하기 전에 모든 광고를 프리페치해야 합니다. 광고가 채워질 때까지 기다리는 데는 몇 초가 걸리며 재생 시작 시간이 지연되고 시청 환경이 중단되고 시청자 이탈로 인해 수익이 창출되고 광고 요청이 시간 초과될 수 있습니다. 이는 특히 각 자산에 많은 광고 중단이 있을 수 있는 긴 형태의 VOD와 관련하여 문제가 됩니다.

구조에 가상 선형 재생 목록

퍼블리셔는 가상 선형 재생 목록을 생성하여 위의 문제를 해결할 수 있습니다. 이 새로운 기능을 통해 퍼블리셔는 VOD 자산 라이브러리에서 선형 스트림을 생성하여 “아직 시청하고 계십니까” 중단이 발생하지 않는 일관되고 일관된 시청 환경을 제공할 수 있습니다. 가상 리니어 재생 목록은 느린 시작 시간 또는 관련 광고 시간 초과 문제로부터 시청 경험을 보호하기 때문에 매력적입니다. 선형 매니페스트는 동적이며 필요에 따라 광고를 가져올 수 있습니다. 결과적으로 긍정적인 시청 경험과 최적화된 광고 수익화가 이루어집니다.

위의 이점 외에도 콘텐츠 소유자는 시청자가 세션을 시작하는 시점에 관계없이 라이브러리의 가장 인기 있는 콘텐츠를 재생목록 상단에 표시하여 시청자의 몰입도를 높일 수 있습니다. 이러한 경험은 Verizon Media, Now Edgio, Smartplay SSAI(서버 측 광고 삽입)에 의해 더욱 맞춤화되고 수익화됩니다. 이 기술은 시청 세션 중에 각 시청자에게 맞춤화된 광고를 삽입하고 광고 차단을 방지하며 원활한 TV 품질의 시청 환경을 조성하는 동적 매니페스트 기술입니다.

더 나은 VOD 경험 만들기

라이브 리니어 스트림을 경험할 때 플레이어의 스크럽 바가 숨겨지거나 제한된 기능만 제공합니다. 검색이 불가능할 수 있으며, 종종 스트림의 정확한 종료 시간을 알 수 없습니다. 때때로 이것은 스트림이 소비되는 것을 보장하는 것이 바람직할 수 있다. 가상의 선형 재생 목록을 통해 콘텐츠 소유자는 시청자가 앞뒤로 문지르고 스크럽 바에 광고 중단 표시기를 볼 수 있으므로 보다 전통적인 VOD와 유사한 경험을 제공할 수 있습니다. Edgio의 동적 매니페스트 마커는 플레이어에게 콘텐츠 지속 시간과 광고 중단을 알려주어 VOD와 같은 가상 선형 재생 목록을 시청자에게 제공합니다.

일반적인 가상 선형 재생 목록 사용 사례

가상 선형 재생 목록은 여러 가지 방법으로 시청자에게 제공 할 수 있습니다. 사용자 환경은 일반적으로 콘텐츠 재생 목록을 나타내는 단일 축소판 그림입니다. 활용 사례에는 다음이 포함됩니다.

콘텐츠 쇼릴: 콘텐츠 소유자는 모든 최고의 클립의 선형 스트림을 표시하여 콘텐츠를 강조 표시할 수 있습니다.
예고편: 위와 같이 예고편 재생목록은 보관함에서 새 콘텐츠를 강조 표시할 수 있는 좋은 방법입니다.
판매 시점(POS): 비디오는 상품 및 서비스를 홍보합니다. 판매되는 제품을 지원하는 프로모션 콘텐츠가 점점 더 일반화되고 있습니다. 더 좋은 점은 가상 선형 재생 목록을 반복할 수 있다는 것입니다.
키오스크: 공공 터미널은 교통 허브에서 관광 정보 등 다양한 비디오 콘텐츠를 공유하거나 쇼핑몰 내 매장을 홍보할 수 있습니다.
일회성 이벤트 채널: 타운 홀 회의, 사전 녹음된 제품 출시 또는 콘서트가 포함될 수 있습니다.
틈새 컨텐츠 채널: 다큐멘터리 재생 목록, 정원 가꾸기 또는 주택 개선 TV 프로그램 순환 등이 그 예입니다.
브랜드 또는 제품 채널: 브랜드 콘텐츠 및 광고가 포함된 스폰서 채널입니다.

가상 선형 재생 목록 활성화

가상 선형 재생 목록은 현재 Edgio 플랫폼에서 새로운 API 엔드포인트로 사용할 수 있습니다. 재생 목록이 정의되면 선형 스트림으로 변환되어 맞춤형 광고를 통해 TV와 같은 경험을 만들고 분석 보고서를 통해 사용 현황을 추적할 수 있습니다. 가상 리니어 재생 목록에서는 기존 VOD 자산을 활용하므로 다시 인코딩할 필요가 없습니다.