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Home Blogs Edgio Control로 콘텐츠 가치 극대화

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Edgio Control로 콘텐츠 가치 극대화

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Kyle Faber

15+ years of direct CDN Technology experience worldwide. Technical scope and solution pre-sales work, including executive presentation. Superb spoken/interpersonal/presentation skills. Worldwide business sales engineering & management experience.

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소비자가 선택할 수 있는 OTT 서비스 및 플랫폼이 계속 증가하고 있으며 시청자의 관심을 끌기 위한 경쟁이 치열해지고 있습니다. Netflix, Amazon, Hulu 및 HBO와 같은 브랜드로 가득 찬 환경에서 Disney+의 급속한 성장은 말할 것도 없고, 모든 OTT 브랜드는 지속적으로 진화하는 산업에서 생존하기 위해 시장 진출 전략을 조정해야합니다.

콘텐츠 소유자는 다양한 배포 및 수익 창출 방법을 지원하는 혁신적이고 민첩한 비디오 플랫폼을 필요로 합니다. 모바일 및 커넥티드 TV를 비롯한 OTT 디바이스에서 다양한 방식으로 콘텐츠를 수익화하고 큐레이션할 수 있으며 인기 있는 소셜 미디어 및 어그리게이션 플랫폼을 활용하여 시청자를 늘릴 수 있는 플랫폼입니다.

Edgio Platform (이전 Verizon Media)은 콘텐츠 소유자가 미디어 제품의 새로운 컨트롤 기능에 포함된 혁신적인 기능을 통해 변화하는 시장에 적응할 수 있도록 지원합니다. Control의 기능으로는 라이브 및 VOD 선형 시청 환경을 생성하기 위한 채널 스케줄러, 콘텐츠의 범위를 확장하기 위한 신디케이션 게시, 단일 위치에서 라이브 이벤트를 관리하고 모니터링하기 위한 통합 클리핑 편집기가 있는 업데이트된 라이브 이벤트 대시보드 등이 있습니다.

향상된 채널 스케줄러는 라이브 스트림을 예약하기 위한 UI 기반 워크플로우를 제공합니다. 이제 콘텐츠 소유자는 VOD 라이브러리를 통해 더 많은 작업을 수행하고 광고 지원 선형 시청 경험을 예약하여 시청자의 참여를 유도하고 더 긴 시청 세션을 유도할 수 있습니다. 프로그래머는 Channel Scheduler를 사용하여 Syndication Publishing을 사용하여 Facebook, Twitter, Twitch 및 YouTube를 포함하여 가장 인기 있는 모든 소셜 미디어 플랫폼에 접속함으로써 라이브 채널의 범위를 확장할 수도 있습니다.

Edgio의 제어 기능에는 라이브 이벤트 운영자가 이벤트를 중지 및 시작하고, 광고 중단을 트리거하고, 이벤트 클립을 만들 수 있는 셀프 서비스 인터페이스인 라이브 이벤트 대시보드가 포함됩니다. 대시보드에는 새로운 라이브 이벤트 마커 기능이 포함되어 있어 운영자가 라이브 이벤트 중에 관심 있는 이벤트에 태그를 지정할 수 있습니다(예: 분기 말의 경기 또는 휴식 시간 점수).

Managed Slicer와 Control의 기능이 결합되어 라이브 이벤트 생성자는 가상 제어실을 사용할 수 있습니다. 이러한 기술은 자본 지출을 줄이고, 온프레미스 장비나 특수 리소스 없이도 라이브 이벤트를 빠르게 진행하고, 채널을 예약 및 게시하고, 소셜 플랫폼에 대한 신디케이션을 통해 더 많은 고객에게 다가갈 수 있도록 합니다.