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Home Blogs 경계를 허물다: Edgio의 스트리밍 미래 공개

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경계를 허물다: Edgio의 스트리밍 미래 공개

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About The Author

Eric Black

Eric joined Edgio in 2023 to lead the company’s Media business. A 20+-year veteran of the digital video/live streaming industry, Eric leads the company’s growth in delivering the highest quality linear, live, and on-demand video experiences. Prior to joining Edgio, Black led NBC Universal’s media technology strategy across a host of digital properties during pivotal moments in the evolution of live streaming. He managed the first-ever live stream of a Super Bowl in 2010, delivered six Olympic Games (including the Rio 2016 Olympic Games, the largest digital event in history at the time), the 2018 FIFA World Cup, and Presidential debates. He also guided the team that launched NBC Universal’s Peacock in 2020. The systems built by Eric have focused on both high concurrent traffic and scale, and now deliver more than 20,000 events per year, resulting in billions of consumed minutes. His enormous contribution to the success of live event streaming has been recognized with nine Emmy awards. He is also a two-time winner of the IOC Gold Ring for Best Olympic Digital Service for the 2016 Summer Olympics and the 2018 Winter Olympics, and the recipient of the Edward R. Murrow Award for 9/11 coverage in 2004. In addition, he was honored with the 2013-2014 Technology and Engineering Emmy Award for Pioneering the Delivery of Pay TV Linear Video to Consumers Owned and Managed Devices Over an IP Connection.

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기술은 빠르게 진화하고 있으며 Edgio는 스트리밍의 미래를 선도하고 있습니다. 헤드라인을 읽으면 스트리밍 풍경이 불길하게 들립니다. 모든 필드는 자신의 장애물에 직면 해 있습니다. 스트리밍은 복잡하고 고객은 완벽한 경험을 원합니다. 그것은 충족하기 어려운 표준이지만, 2024 년 4 월 방송사 (NAB) 이벤트의 전국 협회 다음 최신 기술 동향과 업계 사건에 다이빙하자. 우리는 NAB 기간 동안 특히 파트너십과 혁신과 관련하여 몇 가지 주요 발전을 발표했습니다.

먼저 CDN 스트리밍 오프로드부터 살펴보겠습니다. ATSC 3.0 제공에 대한 초기 논의를 시작하고 기존 IP 워크플로우를 활용하여 동적 광고 삽입(DAI) 및 SSAI(Server-Side Ad Insertion)를 브로드캐스트 전송에 사용할 수 있도록 지원합니다. Uplynk Media Platform 의 구성 요소인 Edgio의 CDN Streaming Offload 는 OTA(Over the Air) 멀티캐스트 배포와 기존의 OTT 인터넷 전송을 원활하게 통합하여 인터넷에서 가장 큰 약속 시청 이벤트로 인한 네트워크 혼잡을 크게 줄여줍니다.

비디오 기술 분야의 가상 CMO인 Mark Donnigan은 Sinclair의 EVP 겸 CDO인 Kevin Cotlove와 배송 과제에 대해 논의하는 난로 채팅을 진행했습니다. 전송 최적화와 확장성을 고려할 때 DAI와 SSAI의 무결성을 유지하면서 IP 전송을 간소화해야 하는 과제가 분명해집니다. CDN 스트림 오프로딩은 직관적이지 않지만 멀티캐스트 배포를 위해 업계의 성장을 위해 꼭 필요한 대화입니다. 기술 리더로서 우리는 특히 대규모 이벤트와 황금 시간대에 잠재적인 현지화된 혼잡을 완화하기 위해 확장 가능한 배포 기술에 대한 혁신적인 솔루션을 모색해야 합니다. 이러한 노력은 운영 탄력성을 강화하고 업계의 기술 인프라를 미래에 대비하기 위한 노력을 강화합니다.

Mark는 이러한 혁신을 강조하면서 “이것은 특히 4K 비디오 및 SSAI와 같은 고해상도 콘텐츠에 확장 가능하고 비용 효율적인 데이터 배포를 제공할 것입니다. 이 대화는 Edgio의 Uplynk 플랫폼으로 Broadspan의 OTT 방송 제공을 혁신하기 위한 Sinclair와 Edgio의 공동 노력으로 이어졌습니다. Sinclair는 호스트 스테이션 역할을 하는 모든 Sinclair NextGen Broadcast(ATSC 3.0) 시장에서 데이터 배포 기능을 사용할 수 있는 “Broadspan” 데이터 캐스팅 플랫폼 출시를 발표했습니다. “Broadspan의 고객 중심의 데이터 전달 프로비저닝 플랫폼은 데이터를 쉽게 이동할 수 있는 세련되고 비용 효율적인 도구를 제공합니다. 이 플랫폼은 매우 안정적이고 효율적인 일대다 방송 아키텍처를 활용하여 데이터 사용자에게 새로운 옵션을 제공합니다.”라고 Sinclair의 기술 담당 사장인 Del Parks는 말합니다.

Broadspan 데이터캐스팅 플랫폼과 Uplynk의 CDN 스트림 오프로드는 멀티캐스트 배포 기술의 획기적인 혁신으로 대규모 스트리밍 이벤트에서 인터넷 혼잡 문제를 완화합니다. Edgio의 멀티캐스트 방법은 기존의 방송 방식을 능가하고 원활한 OTT 경험을 창출하는 동시에 시청자가 OTT 콘텐츠에서 기대하는 용량 증가를 충족하는 여러 솔루션 중 하나로, Edgio는 이러한 하이브리드 접근 방식을 멀티캐스트 전송 환경의 혁신과 멀티캐스트 환경의 개선을 통해 시청자의 방송 품질 향상을 실현합니다. 방송 기술.

두 번째 발표는 중간 스트림의 원활한 멀티 CDN 스위칭에 관한 것이었습니다. Akamai는 스트리밍 기능을 향상시키기 위한 지속적인 노력의 일환으로 IP 콘텐츠 전송 개선을 지속적으로 모색하고 있습니다. 어떻게 하면 스트리밍 경험을 방송 품질이나 더 좋게 만들 수 있을까요? 데이터 기반 의사 결정을 통한 미드스트림, 멀티 CDN 스위칭을 통해 솔루션을 찾았습니다. Edgio는 Bitmovin의 고급 플레이어 분석과 협력했으며 Uplynk의 스트리밍 플랫폼은 최고 품질의 사용자 경험, 탄력적인 SSAI(Server-Side Ad Insertion) 및 업계 최고의 성능을 제공합니다. Bitmovin은 분석에 지속적으로 집중하고 있기 때문에 Bitmovin과 파트너십을 맺었습니다. 이는 사용자 시청 경험이 몰입도가 증가함에 따라 어떻게 영향을 받는지 실시간으로 이해하는 것을 의미합니다. 여기에는 버퍼링, 시청자 몰입도, 시청자가 시청을 중단하는 이유도 포함됩니다. 이러한 인사이트는 비디오 서비스의 수익을 높이고 시청자의 몰입도를 유지하는 데 도움이 됩니다. Akamai는 고객의 분석 결과를 글로벌 CDN(콘텐츠 전송 네트워크)과 결합할 수 있습니다. 따라서 비디오 사업자에게 보다 상세한 피드백을 제공하고 중간에 실시간 CDN 결정을 내려 최고 품질의 비디오를 보장할 수 있습니다. 예를 들어, 특정 영역에서 버퍼링 또는 품질 저하와 같은 문제가 발생하는 경우 최종 사용자에 맞게 CDN을 자동으로 원활하게 조정할 수 있습니다. 우리의 강점은 서로를 잘 보완하므로 파트너십이 흥미로워집니다. 앞으로는 AI 기술을 도입하여 CDN 경제성을 위한 기회를 창출하고 에지에서 자산을 사전 포지셔닝할 계획입니다.

이러한 발표와 혁신은 Edgio가 어디로 향하고 있는지 알려줍니다. 우리는 해결책을 통해 문제를 정면으로 해결하고 있습니다. 기술 스택의 한 부분을 사용하든 여러 개를 사용하든, 우리는 이러한 대화를 통해 올바른 기술 솔루션을 찾을 수 있습니다. 비용은 계속해서 자주 발생하는 주제이며 스트리밍 및 배포에 큰 장애물입니다. EMC는 예약 수수료와 SLA 구조를 정액 요금제로 전환하고 IP 워크플로우에 대한 검증된 브로드캐스트 배포 방식을 활용하는 새로운 기술 접근 방식을 통해 논의의 방향을 제시하고자 합니다.

Uplynk 팀은 주요 산업 과제를 적극적으로 예측하고 해결합니다. 자세한 내용은 Uplynk 페이지를 참조하십시오.