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Home Blogs 테마 기반 채널은 사용자 유치 극대화 및 시청자 몰입도 향상

Applications

Media

Expert Service

테마 기반 채널은 사용자 유치 극대화 및 시청자 몰입도 향상

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About The Author

Kyle Faber

15+ years of direct CDN Technology experience worldwide. Technical scope and solution pre-sales work, including executive presentation. Superb spoken/interpersonal/presentation skills. Worldwide business sales engineering & management experience.

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미국 최대의 인기 온디맨드 비디오 스트리밍 서비스로 14개 TV 네트워크의 독창적인 콘텐츠와 인기 쇼를 제공합니다. 시청률을 높이는 데 어떤 도움을 주었는지 알아보십시오.

도전 과제

이 스트리밍 거인은 흥미 진진한 오리지널 프로그래밍과 가계 이름에 걸친 방대한 콘텐츠 라이브러리의 본거지입니다. 모든 새로운 OTT 서비스와 마찬가지로 사용자 확보 및 전환은 성공에 매우 중요합니다. 가장 인기 있는 OTT 기기를 통해 1300만 명 이상의 유료 가입자를 확보하면서 인상적인 출발을 보였지만 시청자를 돋보이게 하고 참여시킬 수 있는 새로운 방법을 모색했습니다.

산업

미디어 및 엔터테인먼트

솔루션

이러한 규모의 대규모 스트리밍 서비스의 VOD 라이브러리를 관리하면 시청자의 관심을 유도하는 선형 시청 경험(채널)을 비롯한 새로운 방식으로 콘텐츠를 패키징할 수 있다는 장점이 있습니다. 채널을 지원하기 위해 Edgio Channel Scheduler 및 신디케이션 퍼블리싱 API와 협력하여 CMS에서 관리되는 큐레이팅 콘텐츠를 스케줄링하고 게시함으로써 워크플로우에 자동화와 일관성을 도입할 수 있었습니다. 또한 각 채널은 4개의 중복 스트림 버전으로 정의되어 고가용성과 향상된 플랫폼 복원력을 제공합니다.

서비스를 경험하는 것은 로그인하고 채널을 선택하는 것만큼 쉽습니다. 시청자는 이미 진행 중인 채널에 참여하므로 시청할 것을 찾는 데 시간을 낭비할 필요가 없습니다. 그냥 뒤로 물러나 즐길 수 있습니다. 이러한 리니어 시청 경험은 콘텐츠 소유자에게 콘텐츠 가치를 극대화하고 더 중요한 것은 시청자의 몰입도와 시청 시간을 늘리는 데 중요한 것으로 입증되었습니다.

결과

주니퍼의 통합 솔루션을 통해 이 인기 있는 스트리밍 제공업체는 단일 플랫폼에 워크플로우를 통합하고 대상 OTT 장치 및 신디케이션 대상에 도달할 수 있었습니다. “우리는 Edgio 팀과 긴밀히 협력하여 원하는 콘텐츠 채널을 정의하고 Edgio의 Zixi 신디케이션 출력을 통해 대상 플랫폼 및 비디오 콘텐츠 배포자에게 게시하기 위해 고가용성 워크플로우를 신속하게 조율했습니다.” 글로벌 비디오 플랫폼 제품 담당 부사장인 “가장 인기있는 콘텐츠의 24/7 연속 스트림은 시청자가 좋아하는 콘텐츠로 시청자를 즐겁게하는 또 다른 방법입니다.”

Channel Scheduler 및 신디케이션 게시 기능은 Edgio 플랫폼에 통합되어 있으며 제어 센터 사용자 인터페이스 또는 API를 통해 쉽게 통합할 수 있습니다. 이러한 워크플로우 효율성을 통해 고객은 시청자가 자신에게 가장 적합한 방식으로 좋아하는 콘텐츠를 검색하고 즐길 수 있도록 지원하고 가입자 성장을 지속적으로 증가시킬 수 있도록 지원하는 데 집중할 수 있었습니다.