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Home Customer Success Stories E.W. Scripps, OTT 스트리밍 서비스 실행을 위해 업링크 활용

Applications

Media

Expert Service

E.W. Scripps, OTT 스트리밍 서비스 실행을 위해 업링크 활용

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Edgio +

E.W. 스크립스

100

.00%

Sample statistic 100% faster

100

.00%

100% 더 빠른 시료 통계

100

.00%

Sample statistic 100% faster

고객 스냅샷

Uplynk를 통한 워크플로 간소화, 확장 가능한 스트리밍, 사용자 도달 범위 확대

E.W. Scripps는 미국에서 가장 큰 독립 TV 방송국 소유자 중 하나이며, 41 개 시장에 61 개의 방송국을 보유하고 있습니다.

Uplynk를 활용하여 OTT, 소비자 직접 스트리밍 서비스를 시작한 방법에 대해 알아보십시오.

E.W. 스크립스의 도전

E.W. Scripps는 국내 최대의 지역 TV 방송사 중 하나입니다. 시청자를 포착하고 유지하기 위해서는 전국의 시청자가 향하고 있는 OTT 스트리밍이 필요했습니다.

그들은 세 가지 뚜렷한 목표를 가지고 우리에게 왔습니다.

이질적이고 복잡한 워크플로우로 인한 비효율성 감소
다양한 TV 방송국 및 기술 전반에 걸쳐 스트리밍 작업 확장
소셜 및 모바일 플랫폼에서 지역 뉴스를 접할 수 있는 고객 확보

E.W. Scripps의 솔루션

비디오 처리를 클라우드에서 중앙 집중화하고 각 스테이션이 라이브 리니어 콘텐츠를 관리하고 스트리밍하고 개인화하며 수익을 창출하는 등의 방법을 제어할 수 있는 도구를 배포하여 복잡한 작업을 단순화했습니다.

E.W. 스크립트는 업링크를 사용하여 다음을 수행합니다.

모든 TV 방송국의 워크플로우 표준화
동적 광고 삽입을 위해 광고 서버인 Google Ad Manager를 통합합니다.
현지 사이트, 소셜 미디어 및 모바일 플랫폼에 VOD(Video-on-Demand) 뉴스를 게시할 수 있는 실시간 클리핑 도구를 구현하여 시청자 확보

결과

Edgio는 한 달도 안 되어 15개의 E.W. Scripps 방송국을 온보딩했으며, 이를 통해 미국 전역의 시청자들이 모바일 기기에서 브랜드의 지역 TV 방송국을 시청할 수 있게 되었습니다.

전환 이후, E.W. Scripps는 다음과 같은 특징을 가지고 있습니다.

단일 통합 미디어 플랫폼으로 작업하여 복잡성 제거
관련성이 높고 매력적인 광고의 원활한 통합으로 TV와 같은 맞춤형 경험 제공
소셜 플랫폼에 최신 지역 뉴스를 배포하여 새로운 시청자 참여 유도

Website

scripps.com

Industry

ott, 미디어 및 엔터테인먼트

Company Size

100-500

Products

미디어

번개처럼 빠른 속도 / 최신 CDN / 글로벌 에지 네트워크/ 자세히 보기

배송

글로벌 스트리밍 기술 / DRM / 기타

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