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Home Customer Success Stories TD Ameritrade의 실시간 금융 뉴스 – Edgio 제공

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TD Ameritrade의 실시간 금융 뉴스 – Edgio 제공

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TD Ameritrade

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고객 스냅샷

실시간 금융 뉴스 스트리밍 파워하우스로 전환하는 TD Ameritrade의 여정 살펴보기

운은 눈 깜짝할 사이에 바뀔 수 있습니다. 금융 중개 및 거래 플랫폼인 TD Ameritrade는 실시간 시장 뉴스 및 분석을 OTT 스트리밍 서비스로 제공하기 위해 Edgio와 자사의 스트리밍 플랫폼인 Uplynk를 선택했습니다.

TD Ameritrade의 도전 과제

TD Ameritrade는 풍부한 재무 데이터와 시장 지식을 보유하고 있으며, 이러한 정보는 미디어 채널 구축으로 확장되지 않습니다. 그들은 고객에게 금융 뉴스와 정보를 제공하는 최첨단 스트리밍 서비스를 구축하기 위해 조언과 지침이 필요했습니다.

TD Ameritrade의 솔루션

TD Ameritrade는 네트워크를 시작 및 관리하기 위해 풀 서비스 라이브 이벤트 프로덕션 하우스이자 시스템 통합업체인 BMG(Broadcast Management Group)를 선택했습니다. BMG는 스트리밍 서비스를 강화하기 위해 Uplynk를 선택했습니다.

다음과 같은 기능이 활용됩니다.

라이브 슬라이서: TD Ameritrade의 브로드캐스트 신호 흐름과 직접 통합되며 프로덕션 운영자가 광고 마커를 동적으로 삽입하여 서버측 광고 삽입을 실시간으로 수행할 수 있습니다.‍
채널 스케줄링 API: 라이브 스튜디오와 사전 녹화된 VOD 콘텐츠를 모두 수용하는 24×7 채널을 게시할 수 있으며 수백만 달러의 마스터 제어 작업이 필요하지 않습니다.
변환 기술: HLS ID3 메타데이터로 변환된 임베디드 SDI 608/708 클로즈드 캡션을 통해 전 세계 시청자를 위한 미국 시장 스트리밍 컨텐츠의 현지화를 지원합니다.

결과

TD Ameritrade는 9개월 이내에 고품질 방송 수준의 스트리밍 서비스를 시작했습니다. Edgio는 필요한 모든 것을 제공하고, 사전 구축 및 당사의 스트리밍 플랫폼인 Uplynk에 통합하여 TD Ameritrade를 새로운 시장으로 확장하고 광고 수익화를 시작할 수 있도록 지원했습니다.
또한 Uplynk에는 비용이 많이 들고 복잡한 통합을 없애는 기능이 포함되어 있습니다.

Website

tdameritrade.com

Industry

재무, 하이테크

Company Size

100-500

Products

미디어

업링크 / 전송 / 오픈 엣지 / 기타

업링크

라이브 스트리밍 / 방송 / 글로벌 스트리밍 기술 / 자세히

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