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Home Centro de Aprendizagem Centro de Aprendizagem de Experimentação Home

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Centro de Aprendizagem de Experimentação

A ciência dos testes bem sucedidos

Descubra o poder da experimentação de aplicações web. Obtenha insights, ferramentas e recursos para construções, implantações e validação bem-sucedidas.

Bem-vindo ao Centro de Aprendizagem de Experimentação Edgio, o seu recurso abrangente para dominar a arte e a ciência da experimentação de websites. Quer seja novo em testes ou pretenda melhorar as suas estratégias existentes, o nosso centro de aprendizagem foi concebido para o guiar em todos os aspetos da experimentação eficaz.

Tópicos do Centro de Aprendizagem

O que é o teste AB?
O que são implantações do Canary?
O que é a divisão de tráfego?
O que são implantações rolantes?
O que são bandeiras de funcionalidades?
Quais são os benefícios dos testes de aplicação?
O que é a experimentação de Edgio?

O que é Experimentação de Sites?

A experimentação do website é uma abordagem poderosa para melhorar e personalizar a experiência do utilizador no seu website. Envolve testar diferentes versões de sites entre vários segmentos do seu público para determinar quais elementos impulsionam o melhor desempenho, envolvimento e taxas de conversão. Este método é crucial para a tomada de decisões baseada em dados no design de sites, funcionalidade e estratégia de conteúdo.

Conceitos-chave abordados:

Introdução à experimentação : Compreender os fundamentos dos testes de sites, incluindo a sua importância e os benefícios que traz para os negócios digitais.
Estratégias de Experimentação : Mergulhe em várias estratégias, como Testes A/B, lançamentos canários e sinalização de recursos, e aprenda a implementá-los de forma eficaz.
Configuração deexperiências : Um guia passo a passo sobre como configurar testes, definir critérios, criar variantes e aplicar alterações ao ambiente do seu website.
Compreender as métricas de experimentação : Aprenda sobre as principais métricas e técnicas de análise de dados para interpretar os resultados das suas experiências com precisão.
Melhores práticas: explore as melhores práticas para a realização de experiências bem sucedidas no website, incluindo como evitar armadilhas comuns e garantir resultados significativos.
Técnicas avançadas de experimentação : aprofunde tópicos avançados como testes multivariados, experimentação personalizada de conteúdo e ajustes em tempo real.

Porquê escolher o Edgio para as suas necessidades?

Na Edgio, estamos empenhados em fornecer-lhe uma plataforma de testes robusta que combina a facilidade de uso com capacidades poderosas. A nossa plataforma foi concebida para apoiar uma ampla gama de estratégias, garantindo que pode testar e implementar mudanças com confiança e eficiência.

Comece hoje mesmo!

Mergulhem nos nossos recursos de aprendizagem, ou contacte a nossa equipa de especialistas para obter orientação personalizada sobre como aproveitar a plataforma de experimentação do Edgio para as suas necessidades de negócio. Juntos, vamos desbloquear o potencial do seu site através de otimização estratégica e testes.

Tem perguntas?

Entendemos que isso é muito a ter em conta. Se você tiver alguma dúvida ou precisar de mais esclarecimentos, sinta-se à vontade para entrar em contato. A nossa equipa está aqui para garantir que tem todo o conhecimento e ferramentas de que precisa para o seu sucesso online. Clique aqui para falar com um especialista.

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