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Home Blogs La firma de colchones descansa fácil después de experimentar un aumento significativo en el rendimiento del sitio utilizando la plataforma de aplicaciones Edgio

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La firma de colchones descansa fácil después de experimentar un aumento significativo en el rendimiento del sitio utilizando la plataforma de aplicaciones Edgio

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About The Author

Howie Ross

With over 17 years of experience in product and engineering leadership, Howie Ross leads as the Senior Director of Product Management at Edgio. He is the driving force behind the Edgio Applications platform, an innovative solution that integrates Jamstack, Web CDN, and Security to revolutionize web apps and APIs development for enterprises. Howie's deep understanding of the evolving challenges in web development and his ability to steer product strategy and vision make him a distinguished figure in the tech industry.

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“Estamos muy contentos de asociarnos con Mattress Firm para ayudarles a ofrecer una experiencia en línea rápida, segura y confiable a sus clientes”.

Ajay Kapur, CTO/GM – Edgio

La firma de colchones, la mayor minorista especializada en colchones omnicanal del país, ha pasado de ser su proveedor de CDN web anterior a Edgio, una medida destinada a impulsar el rendimiento general del sitio de la compañía. Con la ayuda de la plataforma de aplicaciones de Edgio , específicamente el componente de rendimiento, Mattress Firm experimentó una impresionante mejora del 56 por ciento en el rendimiento del sitio según Google Core Web Vitals.

Google ha establecido Core Web Vitals como un medio para medir y comprender lo que define una experiencia de usuario positiva. Estas métricas estandarizadas se utilizan para evaluar la experiencia del usuario en la vida real en un sitio web. Una de estas métricas es la Pintura Contenida más grande (LCP), que determina cuándo se vuelve visible el elemento de contenido más importante en la ventana.

Antes de adoptar Edgio, Mattress Firm confió en un proveedor competitivo de CDN para entregar su sitio. Al cambiar a Edgio, la compañía pudo lograr un rendimiento de menos de un segundo a través de características innovadoras, como el almacenamiento en caché sin esfuerzo de contenido dinámico y la obtención predeterminada predictiva en el navegador. En consecuencia, la organización experimentó mejoras en sus Core Web Vitals, particularmente en LCP.

“Estamos muy contentos de asociarnos con Mattress Firm para ayudarles a ofrecer una experiencia en línea rápida, segura y confiable a sus clientes”, dijo Ajay Kapur, CTO / GM de Aplicaciones para Edgio. “Nuestra plataforma de aplicaciones está diseñada para satisfacer las necesidades de los negocios en línea de alto riesgo de hoy, y estamos seguros de que Mattress Firm continuará viendo los beneficios de nuestra plataforma a medida que aumentan su presencia en línea”.

Con más del 60 por ciento de todas las experiencias de compra, ya sea completadas en la tienda o en la web, comenzando en línea, es crucial para los minoristas como Mattress Firm, tener sitios de alto rendimiento.

“Ofrecer una experiencia digital excepcional es crucial para cualquier negocio que opere en el mundo online de hoy”, dijo Jacob Golder, vicepresidente de desarrollo de software de Mattress Firm. “Nuestro sitio web es la puerta de enlace de nuestra marca, y necesita un rendimiento óptimo para generar conversiones e ingresos.Con la plataforma de aplicaciones de Edgio, nuestro sitio ahora es muy rápido y nuestros lanzamientos se han vuelto mucho más fáciles de implementar”.

¿Quieres saber cómo tú también puedes capacitar a tu equipo para ofrecer sitios web de sub-segundo muy rápidos que aumenten las conversiones, los ingresos y el tráfico?