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Home Customer Success Stories Cómo Edgio mejora el compromiso de los fanáticos para los clubes de fútbol

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INSTANTÁNEA DEL CLIENTE

Vea cómo un club de fútbol de la Premier League mejoró el rendimiento y las experiencias de los fanáticos con las soluciones CDN de Edgio

El video juega un papel vital en los clubes de fútbol. La clave para aquellos que usan con éxito el video, es compartir contenido que simplemente no se puede ver en ningún otro lugar. Las secuencias y los aspectos destacados de los partidos, las entrevistas previas y posteriores al partido y las conferencias de prensa son todas tarifas estándar. Los clubes de fútbol tienen acceso de primera clase a cientos de horas de material exclusivo que es perfecto para aficionados apasionados. La mercancía más valiosa que cualquier club de fútbol tiene es su base de fans: Proporcionarles una gran experiencia de compromiso y se quedarán con un club para siempre.

“Si no tienes una CDN que te proteja de los picos de tráfico que pueden llegar a ti como una gran ola de tsunami, encontrarás que tendrás interrupciones.La implementación de las soluciones de CDN fue muy fluida gracias al equipo de expertos de Edgio que asistió en el camino, desde la planificación previa hasta la finalización.”

Gerente Senior de Sistemas y Operaciones, Premier League Football Club

El desafío del Club de Fútbol de la Premier League

Con aficionados en todo el mundo y millones de páginas vistas diarias, este club de fútbol de primera categoría necesitaba una plataforma para apoyar una experiencia digital consistente y atractiva en su sitio web. Para añadir al desafío, también necesitaba estar listo, sin previo aviso, para picos rápidos en el tráfico del sitio que ocurren cuando los fans buscan información sobre quién está jugando ese día, para comentarios en vivo, resultados de partidos o informes posteriores al partido. A menudo, sin previo aviso, miles de visitantes únicos deben ser atendidos dentro de una pequeña ventana de tiempo.

Solución de Premier League Football Club

Las soluciones de red de entrega de contenido pueden administrar bibliotecas de vídeo y utilizar la última tecnología de entrega de vídeo a demanda para convertir automáticamente transmisiones al formato OTT correcto, descargando la complejidad del flujo de trabajo y proporcionando a sus espectadores la mejor calidad de vídeo.

Un club de fútbol de la primera liga se asoció con Edgio por las siguientes razones:

Alcance global y escalabilidad: Edgio posee y opera una de las CDN privadas más grandes del mundo, lo que permite a los fanáticos evitar la congestionada Internet pública para garantizar excelentes experiencias digitales en cualquier parte del mundo.
Estabilidad y rendimiento inigualables: Garantizar que el sitio web del club esté siempre disponible requiere una CDN que se adapte a las demandas máximas. Edgio puede ofrecer una experiencia de alta calidad cuando los fans solicitan ver videos en streaming, leer contenido estático o buscar resultados de juegos.
Implementación perfecta – El equipo técnico experto de implementación de Edgio organizó llamadas semanales directamente con el equipo de implementación del club para construir un plan integral que resultó en una transición sin dolor.
Distribución de tráfico móvil – Mobile es la fuente de tráfico más grande para el sitio web del club, especialmente en mercados fuera del Reino Unido y el resto de Europa. El requisito era una CDN con una solución móvil robusta para apoyar a sus seguidores en cualquier dispositivo móvil.
Soporte directo: El Club de Fútbol quería un proveedor con un historial comprobado de soporte al cliente y capacidad de respuesta superiores. Con Edgio, tiene acceso directo a expertos en tecnología útiles para obtener apoyo las 24 horas.
Contención de costos: El club equilibró mantenerse dentro del presupuesto y ganar la funcionalidad de CDN requerida a un precio competitivo.

Website

www.premierleague.com/clubs

Industry

Deportes, Eventos en vivo, Medios de comunicación, OTT, Streaming, Uplynk, VOD

Company Size

100-500

Products

Performance

Description of Edgio Product

Performance

Description of Edgio Product

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