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Home Customer Success Stories Noticias financieras en tiempo real de TD Ameritrade – Desarrollado por Edgio

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Noticias financieras en tiempo real de TD Ameritrade – Desarrollado por Edgio

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INSTANTÁNEA DEL CLIENTE

Explore el viaje de TD Ameritrade mientras se transforman en una Powerhouse de streaming de noticias financieras en tiempo real

Las fortunas pueden cambiar en menos de un abrir y cerrar de ojos. TD Ameritrade, una plataforma de intermediación financiera y negociación, recurrió a Edgio y su plataforma de streaming, Uplynk, para ofrecer noticias y análisis de mercado en tiempo real como un servicio de streaming OTT.

El desafío de TD Ameritrade

TD Ameritrade tiene una gran cantidad de datos financieros y conocimiento del mercado, inteligencia que no se extiende a la construcción de un canal de medios. Necesitaban asesoramiento y orientación para construir un servicio de streaming de última generación para proporcionar a los clientes noticias e información financiera a medida que sucediera.

La solución de TD Ameritrade

TD Ameritrade recurrió a Broadcast Management Group (BMG), una casa de producción de eventos en vivo de servicio completo e integrador de sistemas, para lanzar y administrar la red. BMG seleccionó Uplynk para alimentar el servicio de streaming.

Las características apalancadas incluyen:

Live Slicer: Se integra directamente con el flujo de señal de difusión de TD Ameritrade y permite a los operadores de producción insertar marcadores de anuncios de forma dinámica para permitir la inserción de anuncios en el lado del servidor en tiempo real‍
API de programación de canales: Permite la publicación de un canal 24 x 7 que alberga tanto el estudio en vivo como el contenido VOD pregrabado y elimina la necesidad de operaciones de control maestro multimillonario.
Tecnología de conversión: Los subtítulos cerrados integrados SDI 608/708 convertidos a metadatos ID3 de HLS permiten la localización de contenido en streaming en el mercado estadounidense para audiencias de todo el mundo.

Resultado

TD Ameritrade lanzó un servicio de streaming de alta calidad y grado de emisión en menos de nueve meses. Edgio proporcionó todo lo que necesitaban, preconstruido e integrado en nuestra plataforma de streaming, Uplynk, lo que permitió a TD Ameritrade expandirse a nuevos mercados y comenzar la monetización publicitaria.
Uplynk también incluye características que eliminan integraciones costosas y complejas en el futuro.

Website

tdameritrade.com

Industry

Alta tecnología, Finanzas

Company Size

100-500

Products

Medios de comunicación

Uplynk / Entrega / Open Edge / Más

Uplynk

Transmisión en vivo / Transmisión / Tecnología de streaming global / Más

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