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Home Blogs IBC2023의 Edgio: 출시 기간 단축 및 운영 규모 확대

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IBC2023의 Edgio: 출시 기간 단축 및 운영 규모 확대

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About The Author

Eric Black

Eric joined Edgio in 2023 to lead the company’s Media business. A 20+-year veteran of the digital video/live streaming industry, Eric leads the company’s growth in delivering the highest quality linear, live, and on-demand video experiences. Prior to joining Edgio, Black led NBC Universal’s media technology strategy across a host of digital properties during pivotal moments in the evolution of live streaming. He managed the first-ever live stream of a Super Bowl in 2010, delivered six Olympic Games (including the Rio 2016 Olympic Games, the largest digital event in history at the time), the 2018 FIFA World Cup, and Presidential debates. He also guided the team that launched NBC Universal’s Peacock in 2020. The systems built by Eric have focused on both high concurrent traffic and scale, and now deliver more than 20,000 events per year, resulting in billions of consumed minutes. His enormous contribution to the success of live event streaming has been recognized with nine Emmy awards. He is also a two-time winner of the IOC Gold Ring for Best Olympic Digital Service for the 2016 Summer Olympics and the 2018 Winter Olympics, and the recipient of the Edward R. Murrow Award for 9/11 coverage in 2004. In addition, he was honored with the 2013-2014 Technology and Engineering Emmy Award for Pioneering the Delivery of Pay TV Linear Video to Consumers Owned and Managed Devices Over an IP Connection.

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Edgio는 미디어 업계에서 가장 크고 중요한 비즈니스 및 기술 행사 중 하나인 작년에 IBC 데뷔를 마친 후 불과 몇 주 만에 암스테르담 RAI(9월 15-18일)에서 IBC 쇼로 돌아옵니다.

암스테르담에 다시 오게 되어 매우 기쁩니다. 암스테르담의 전 세계 고객, 파트너 및 업계 친구들과 함께 할 수 있게 되어 기쁩니다. IBC는 전 세계의 기술 회사와 미디어 비즈니스 리더들에게 항상 바쁘고 생산적인 쇼로, 가장 중요한 과제를 해결하고 비즈니스 성장을 촉진하는 새로운 파트너십을 발견하기 위해 함께 모입니다.

IBC2023에서는 미디어 기업들이 시장 출시 시간을 단축하고 운영 규모를 확대하면서 고품질 스트리밍 경험을 전 세계 시청자에게 원활하게 제공할 수 있도록 지원하는 수상 경력에 빛나는 Uplynk 솔루션을 선보일 예정입니다. 다음은 쇼에서 고객과 보고 듣고 이야기할 수 있는 내용입니다.

ROI 확보 및 운영 비용 절감

미디어 기업들은 어려운 경제 역풍에 직면하면서 청중에게 최선의 방법으로 서비스를 제공할 새로운 방법을 모색하는 과도기를 겪고 있습니다. 콘텐츠 소유자는 수익성을 높이고 시청자를 늘리기 위해 여러 비즈니스 모델에 걸쳐 액세스 가능한 가격대로 고품질 맞춤형 콘텐츠 경험을 제공해야 합니다. 수익화를 최적화하고 운영 비용을 절감하는 동시에 글로벌 규모로 이를 달성하는 것은 매우 어려운 일입니다. Edgio는 이를 이해하고 있으며, 검증된 전문 지식과 동급 최고의 기술을 통해 주요 조직이 운영 효율성을 극대화하면서 ROI를 높일 수 있도록 지원합니다.

스트리밍 복잡성 극복

AVOD 및 FAST와 같은 새롭고 성장하는 배포 모델을 실험하면 비즈니스와 기술 측면에서 스트리밍에 엄청난 복잡성이 가중됩니다. 다양한 구독 유형, 시청 형식 및 디지털 플랫폼에서 시청자에게 고품질 콘텐츠를 전송하는 동시에 개별 스트리밍에 대한 맞춤형 수익 창출을 지원하는 비디오 기술 워크플로우에 대한 요구가 커지고 있습니다. 조직이 점점 더 복잡해지는 문제를 극복할 수 있도록 Uplynk의 제품이 인제스트에서 전송 및 분석에 이르는 비디오 스트리밍의 모든 과제를 해결할 수 있도록 확장된 최신 파트너십과 통합에 대해 살펴보겠습니다.

트레이드오프 없이 지연 시간 단축

콘텐츠 소유자는 효과적으로 수익을 창출하고, 고품질 콘텐츠를 전송하고, 지연 시간을 줄이기 위해 시청자와 비즈니스의 요구 사이에서 균형을 맞출 수 있는 방법을 찾고 있습니다. 지연 시간 감소는 IBC 쇼 플로어에서 오랫동안 논의 대상이었지만 미디어 기업은 전통적으로 수익화와 품질을 제공하려면 신뢰성을 희생해야 했습니다. Uplynk는 비용, 품질 또는 수익화에 영향을 주지 않으면서 작동 대기 시간을 15초로 줄였으며, 수익 창출 전략과 사용자 경험을 개선하기 위한 몇 가지 새로운 기능을 출시했습니다.

Uplynk는 스트리밍 비즈니스를 강화하기 위해 단순하고 확장 가능한 워크플로우를 제공합니다.

주니퍼는 복잡성을 줄이고 미디어 기업이 신속하고 비용 효율적으로 서비스를 출시할 수 있도록 지원하는 신뢰할 수 있고 유연한 솔루션을 제공하여 브랜드가 비즈니스 차별화 요소, 고객 성장 및 콘텐츠 전략에 집중할 수 있도록 지원합니다. Uplynk는 최소한의 리소스로 수익 창출 전략을 활용하고 확장하면서 모든 글로벌 시청자에게 최고 품질의 리니어, 라이브 및 온디맨드 비디오 경험을 스트리밍할 수 있는 핵심 기반을 제공합니다. Uplynk는 수십만 건의 라이브 이벤트를 처리했으며 2022년에는 24억 건의 이벤트 뷰, 33억 시간의 스트리밍 비디오, 2억 2천만 시간의 광고를 생성했습니다.