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Home Blogs 미디어 실험에는 유연한 기술 기반이 필요합니다. – Edgio

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미디어 실험에는 유연한 기술 기반이 필요합니다. – Edgio

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About The Author

Thomas Box

An accomplished senior manager with over 18 years of progressive experience building teams and architecting technology solutions in the information systems, consumer electronics, media & entertainment and consumer product industry sectors, in both domestic and international settings. Recognized ability to evangelize and demonstrate solutions focusing on the complexities, nuances and logistics associated with content distribution. Broad experience with post-production and distribution platforms for major studios' content, as well as partnering with service providers globally to integrate encoding, transcoding, multiplexing, transmultiplexing, security and playback support. Poised ability to interact with and present to senior management teams, C-level executives, product owners and engineering team members. Demonstrated success managing relationships with customers and vendors. Strong technical leadership skills for supporting business development, project management, back office and pre-sales staff to meet goals, as well as in managing projects with little supervision.

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글로벌 스트리밍 환경은 그 어느 때보다 세분화되고 경쟁이 치열해지고 있습니다. 오늘날 가장 광범위한 시청자를 유치하고 성장시키려면 스트리밍 서비스가 콘텐츠를 제공하고 수익을 창출하는 방식에서 유연해야 하고, 여러 비용 지점과 다양한 서비스 계층을 관리해야 하며, SVOD, AVOD, FAST 등의 새로운 시청 경험과 수익 모델을 실험해야 합니다. 이 모든 과정에서 경기 역풍으로 인해 인력이 제한되어 매출 증가를 긍정적으로 보고해야 합니다.

미디어 기업들은 스트리밍 서비스를 빠르고 비용 효율적으로 관리하거나 새로운 서비스를 시장에 출시하는 동시에 새로운 시청자를 유치하는 동시에 변화하는 비즈니스 요구 사항에 맞춰 수익성 있는 배포 모델을 구축할 수 있는 간단한 방법을 찾고 있습니다. 실험이 의미 있는 비즈니스 성과를 이끌어내는 열쇠가 되는 세상에서 유연한 기술 기반은 성공적인 미디어 전략을 뒷받침하는 데 매우 중요합니다.

기술 전략을 주도하는 유연성

미디어 기업들은 여러 비즈니스 모델을 동시에 제공하는 동시에 내부 운영 압박에 대비하여 비용을 관리해야 하는 어려운 균형을 이루고 있습니다. 결과적으로 조직은 유연성과 운영 효율성에 초점을 맞추기 위해 기술 구매 습관을 변화시키고 있습니다. 유연한 비즈니스 전략에는 진정으로 유연한 기술이 필요합니다. Caretta Research는 미디어 기업의 거의 2/3가 기술 소싱 결정을 고려할 때 사용자 정의 가능성과 통합을 가장 중요한 요소로 고려한다는 사실을 발견했습니다. 사전 통합된 동급 최강의 파트너 솔루션으로 모듈화되고 유연한 접근 방식을 제공하는 기술 공급업체를 찾으면 새로운 서비스를 출시하고자 하는 콘텐츠 소유자와 방송사는 최고 수준의 품질, 수익 창출 및 보안을 제공하는 동시에 콘텐츠 배포 전략에 맞는 맞춤형 에코시스템을 구축할 수 있습니다.

한편, 조직의 79%는 여러 벤더 또는 벤더 및 사내 기술의 조합을 활용하여 점점 더 복잡해지는 워크플로우를 통합하고 있습니다. 기존 스트리밍 서비스에는 운영 비용을 간소화하고 절감하기 위해 업계 최고의 에코시스템에 쉽게 통합할 수 있는 기술 공급업체가 필요합니다.

Edgio와 같은 매니지드 서비스 프로바이더는 이 점을 잘 알고 있습니다. 고객은 전체 스트리밍 기술 스택의 모든 요소에 동급 최강의 솔루션을 공급하고 있으며, 귀중한 사내 개발 기술에 대한 수익을 극대화하기를 원합니다. Edgio는 선도적인 미디어 조직과 긴밀히 협력하여 맞춤형 에코시스템을 조립 및 관리하고, 기존 비즈니스 시스템, 레거시 인프라 및 선호하는 타사 솔루션과 원활하게 통합하여 원하는 사용자 환경을 제공하고, 시장 출시 시간을 단축하고, 운영 복잡성을 줄입니다.

사전 통합된 파트너십 에코시스템으로 비용 및 출시 시간 단축

스트리밍 워크플로우를 조립 및 관리하여 리니어, 라이브 이벤트, 온디맨드, FAST 채널 전반에 걸쳐 콘텐츠를 전송하는 동시에 수익화를 극대화하는 것은 복잡성으로 인해 많은 비용과 시간이 소요될 수 있습니다. 비즈니스 리더는 매우 복잡한 기술 통합을 관리하는 데 시간과 리소스를 소비하는 것이 아니라 창의성, 컨텐츠, 고객 증가, 수익 창출 등 비즈니스에 집중하기를 원합니다. Edgio의 파트너 에코시스템은 Accedo, Bitmovin, Grabyo, Vimond를 비롯한 선구적인 기술 제공업체의 동급 최강의 솔루션과 서비스를 결합하여 콘텐츠 제작, 보안, 풍부한 메타데이터, 브랜드 관리, 개인화된 사용자 경험, 글로벌 전송, 수익 창출 등의 스트리밍 에코시스템 구축의 복잡성을 해결합니다. Uplynk를 핵심으로 하고 Edgio를 매니지드 서비스 제공업체로 삼아, 우리는 멀티 벤더 관계를 간소화하기 위해 모든 운영 및 지원 요구 사항을 충족하는 주요 연락 창구입니다. 사전 통합된 파트너십을 통해 위험을 줄이고 운영을 간소화하는 동시에 고객이 시간을 절약하고 비용을 절감하며 지식을 갖춘 직원과 리소스를 창의적인 작업에 투입할 수 있도록 지원합니다.

Uplynk는 스트리밍 비즈니스를 강화하기 위해 단순하고 확장 가능한 워크플로우를 제공합니다.

주니퍼는 복잡성을 줄이고 미디어 기업이 신속하고 비용 효율적으로 서비스를 출시할 수 있도록 지원하는 신뢰할 수 있고 유연한 솔루션을 제공하여 브랜드가 비즈니스 차별화 요소, 고객 성장 및 콘텐츠 전략에 집중할 수 있도록 지원합니다. Uplynk는 고품질 리니어, 라이브 및 온디맨드 비디오 경험을 전 세계 모든 시청자에게 스트리밍하는 데 중요한 기반을 제공하는 동시에 자동화된 온디맨드 확장 및 번쩍거리는 이벤트로 인해 고객에게 불이익을 주지 않는 가격 전략을 통해 수익화 전략을 실현합니다. Uplynk는 수십만 건의 라이브 이벤트를 스트리밍했으며 2022년에는 24억 건의 이벤트 뷰, 33억 시간의 스트리밍 비디오, 2억 2천만 시간의 광고를 생성했습니다.