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스포츠 스트리밍의 미래 탐색: 업계 전문가의 핵심 인사이트

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Lindsay Moran

Meet Lindsay Moran, our Senior Manager of Content & Brand Strategy at Edgio. With a rich background spanning industries like tech, maritime, and hospitality, Lindsay is a versatile Marketing and Communications professional known for her positive energy and relationship-building skills. Passionate about branding, storytelling, and community engagement, Lindsay excels in crafting cross-functional strategies, contributing to Edgio's content and brand success.

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IBC 2023 기간 동안 업계 전문가 패널은 라이브 스포츠 스트리밍 세계의 도전과 기회에 대해 토론했습니다 : “스포츠 스트리밍에서 성공하기위한 핵심 단계”. MIDiA Research의 EVP 겸 리서치 디렉터 팀 멀리건(Tim Mulligan)이 진행했으며, Magnifi의 설립자 겸 CEO인 비나약 슈리바스타브(Vinayak Shrivastav), Edgio의 미디어 담당 CTO/총괄 매니저 에릭 블랙(Eric Black), LTN의 글로벌 제품 담당 수석 부사장

다음은 토론에서 얻은 주요 내용을 간략하게 요약한 것입니다.

관련성의 도전: 스트리밍 업계의 오랜 역사에도 불구하고 라이브 스포츠 스트리밍은 여전히 상대적으로 새로운 것입니다. 경쟁력을 유지하기 위해 스포츠 권리 보유자는 자신의 콘텐츠를 올바른 플랫폼에 맞게 조정하여 젊은 인구 통계와 관련이 있어야합니다.
수익화 전략: 효과적인 수익화는 스트리밍 산업에서 매우 중요합니다. 패널은 고객이 스포츠 콘텐츠로 수익을 창출할 수 있도록 지원하는 전략을 살펴보았습니다.
스트리밍 및 콘텐츠 워크플로: 스포츠 프로덕션의 미래는 기존의 선형 방송을 넘어 다양한 연결 장치에 고품질 콘텐츠를 전송하는 것입니다. 이는 해결해야 할 새로운 과제를 제시합니다.
사용자 지정 및 개인화: 틈새 대상, 지역 및 플랫폼에 맞게 대규모로 콘텐츠를 사용자 지정하는 것이 필수적입니다. 기술과 스마트 워크플로를 활용하면 이 프로세스의 효율성을 높일 수 있습니다.
스포츠 스트리밍의 미래: 앞을 내다보며 패널은 스포츠 스트리밍의 미래를 형성하는 데 있어 지속적인 맞춤화, AI 통합 및 서비스 및 공급 업체의 효과적인 관리의 중요성에 대해 논의했습니다.

스포츠 스트리밍의 세계는 빠르게 진화하고 있으며 업계 전문가들은 현대 시청자의 요구를 충족시키기 위한 전략을 적극적으로 모색하고 있습니다. 이 대화에서는 관련성을 유지하고, 콘텐츠를 효과적으로 수익화하고, AI의 힘을 활용하여 보다 개인화되고 매력적인 스포츠 스트리밍 경험을 제공하는 것이 중요하다는 점을 강조했습니다.

이 통찰력 있는 패널에서 자세한 내용을 보려면 전체 토론을 시청하십시오.