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Home Blogs Navegar no futuro da transmissão desportiva: Principais perspetivas de especialistas da indústria

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Navegar no futuro da transmissão desportiva: Principais perspetivas de especialistas da indústria

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About The Author

Lindsay Moran

Meet Lindsay Moran, our Senior Manager of Content & Brand Strategy at Edgio. With a rich background spanning industries like tech, maritime, and hospitality, Lindsay is a versatile Marketing and Communications professional known for her positive energy and relationship-building skills. Passionate about branding, storytelling, and community engagement, Lindsay excels in crafting cross-functional strategies, contributing to Edgio's content and brand success.

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Durante o IBC 2023, um painel de especialistas da indústria discutiu os desafios e oportunidades no mundo do streaming de esportes ao vivo intitulado: “Passos chave para o sucesso no streaming de esportes”. O painel foi moderado por Tim Mulligan, EVP e Diretor de Pesquisa da Midia Research, e contou com Vinayak Shrivastav, fundador e CEO da Magnifi, Eric Black, diretor técnico/geral de Media da Edgio, e Rick Young, SVP, Global Products da LTN.

Aqui está um breve resumo das principais conclusões da sua discussão:

O Desafio da Relevância: Apesar da longa história da indústria de streaming, o streaming de esportes ao vivo ainda é relativamente novo. Para se manterem competitivos, os detentores de direitos desportivos devem tornar o seu conteúdo relevante para a demografia mais jovem, adaptando-o às plataformas certas.
Estratégias de monetização: A monetização eficaz é crucial na indústria de streaming. O painel explorou estratégias para ajudar os clientes a monetizar conteúdos desportivos com sucesso.
Fluxos de trabalho de streaming e conteúdo: O futuro da produção desportiva envolve a entrega de conteúdos de alta qualidade a vários dispositivos ligados para além das emissões lineares tradicionais. Isto apresenta novos desafios que precisam de ser abordados.
Personalização e Personalização: Personalizar o conteúdo em escala para audiências, regiões e plataformas de nicho é essencial. Aproveitar a tecnologia e os fluxos de trabalho inteligentes pode tornar este processo mais eficiente.
O futuro da transmissão de desporto: Olhando para o futuro, o painel discutiu a importância da personalização contínua, integração de IA e gestão eficaz de serviços e fornecedores na formação do futuro da transmissão de desporto.

O mundo do streaming de esportes está em rápida evolução, e os especialistas do setor estão explorando ativamente estratégias para atender às exigências dos telespetadores modernos. A conversa enfatizava a importância de se manter relevante, monetizar conteúdo de forma eficaz e aproveitar o poder da IA para proporcionar uma experiência de streaming de esportes mais personalizada e cativante.

Para saber mais com este painel perspicaz, veja a discussão completa.