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Yahoo通過Edgio的Uplynk獲得了Rapid Roku流媒體的成功

Edgio +

Yahoo

34

M

每個會話的平均收視率

98

樣本統計速度加快100%

100

.00%

Sample statistic 100% faster

客戶快照

Yahoo's Streaming Success：How Uplynk by Edgio Accelerated their Roku Channel

Yahoo是數百萬人每天都依賴的家庭名稱和娛樂。為了保持相關性，他們需要一個強大的數字流解決方案。

Edgio幫助Yahoo創建了一個流媒體頻道，該頻道使用Edgio內的集成流媒體平臺Uplynk在不到一個月的時間內在Roku上直播。

Yahoo的挑戰

每日活躍用戶的競爭激烈。 Yahoo通過在其網站上添加影片內容，出色地培養了受眾。然而，他們缺乏觀眾想要的內容–專屬串流視訊頻道來播放所有新聞和娛樂節目。隨著主要品牌迅速進入流媒體市場，Yahoo需要自己的影片流媒體通路，而且需要快速。

Yahoo需要幫助：

開發新的，可盈利的影片體驗
將多個內容庫集成到實時每日計劃中
衡量和改善日常活躍用戶，流和收入

Yahoo的解決方案

在不到30天的時間裡，Yahoo在Roku上線。由Uplynk提供支援的“Yahoo”將直播和線性節目(包括優質的長格式內容，每日直播節目，定期系列和來自Yahoo News，Yahoo Finance，HuffPost，Makers，Yahoo Sports和RYOT的特殊節目)集成到一流的電視直播體驗中。

Yahoo利用Uplynk的API來安排直播和VOD內容，並將它們與廣告中斷無縫拼接在一起。

正在使用的其他技術包括：

Smartplay伺服器端廣告插入，創造個人化的觀賞體驗，並增加營利
跟蹤收入流，DAU和其他指標的本地分析
對用戶數據和使用情況的出色可見性和分析

結果

Uplynk在Roku提供觀眾分析之前，為Yahoo提供觀眾分析，因此Yahoo團隊可以做出時間敏感的編程決策，以優化參與度。這使得Yahoo每個會話平均收視率為34分鐘。 Yahoo的廣告完成率為98％，因此能夠維持28-32美元的正價。

Uplynk的靈活性還使Yahoo能夠快速調整其源以適應Sling，Amazon和其他流媒體平臺，從而將Yahoo的覆蓋範圍擴大到數百萬全球觀眾。

Website

Industry

CDN, VOD, 媒體和娛樂, 影片交付

Company Size

100-500

Products

媒體

Uplynk /交付/開放邊緣/更多

交付

加速/保護/交付/更多

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