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Home Blogs La innovación en el streaming de deportes en vivo está aumentando la competencia

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La innovación en el streaming de deportes en vivo está aumentando la competencia

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About The Author

Charlie Russell

Charlie Russell is a Senior Product Marketing Manager who enjoys spreading the word about Edgio. He gets to learn about the challenges customers face and how Edgio helps solve them, the new offerings from Product and Engineering, and all the myriad goodness that comprises the Edgio advantage. And he gets to help other pteople learn about it too – members of the Edgio team, people who wan to deliver better and more secure digital experiences, and thousands of happy customers. In his free time, Charlie is a musician who loves playing with friends and performing around town.

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Acelerando la innovación en el streaming de deportes en vivo

Al entrar en la temporada deportiva de primavera 2021 hay más competencia que nunca por los derechos de los medios deportivos, ya que los servicios OTT y las grandes empresas de redes sociales compiten por los derechos junto con las emisoras deportivas. Esta competencia está aumentando el costo de los derechos de transmisión a miles de millones de dólares, libras o euros, y va junto con eso: La competencia para los espectadores. Esto significa que cada proveedor de streaming debe proporcionar la mejor calidad posible de vídeo a su audiencia y diferenciar sus servicios de streaming. La nueva tecnología de streaming permite a los proveedores ofrecer nuevas experiencias de streaming e interactividad con los espectadores, como compartir estadísticas de jugadores apropiadas para la acción en tiempo real sobre el terreno. se espera que 2021 sea un año de innovación acelerada en el streaming deportivo en vivo. A medida que las emisoras deportivas y las plataformas OTT ofrecen más opciones de transmisión, la latencia y la interacción en vivo siguen siendo desafíos claros para el formato de visualización. Al ofrecer estas nuevas experiencias interactivas, el despliegue de la nueva tecnología de streaming debe escalarse para llegar a sus audiencias mientras se entrega la experiencia de visualización de calidad de transmisión que esperan los aficionados a los deportes de hoy en día en cualquier dispositivo de visualización que utilicen. Se han producido avances en los dos enfoques más estandarizados para reducir la latencia: WebRTC y HLS y DASH de baja latencia. La tecnología WebRTC se puede utilizar para entregar transmisiones con menos de un segundo de latencia en todo el mundo y es muy adecuada para aplicaciones interactivas. Las soluciones basadas en WebRTC pueden ofrecer streaming de video en tiempo real confiable, con calidad de difusión, a escala, y la mayoría incorporan el intercambio de datos que se pueden utilizar para crear servicios interactivos. WebRTC está emergiendo como la opción líder para escalar la entrega de contenido de transmisión en vivo que se incorpora a la experiencia social de la audiencia. Los formatos de medios DASH y HLS ofrecen la mayoría de los eventos en vivo hoy en día y son compatibles con la mayoría de los dispositivos de consumo modernos entre ellos. Ambos tienen opciones para la entrega de baja latencia, LL-HLS y LL-DASH. Mientras que las especificaciones finales para LL-HLS todavía se están confirmando, estos formatos prometen ser capaces de entregar transmisiones a dispositivos compatibles con latencias de tan solo 3 segundos, igualando o mejorando fácilmente las latencias de transmisión típicas de 5-8 segundos, lo que hace que estos formatos sean ideales para transmitir deportes populares en vivo y otros eventos importantes en vivo a grandes audiencias. Con la tecnología en su lugar para ofrecer streaming de deportes en vivo en tiempo real, busque innovaciones en cómo los fanáticos en línea experimentan sus deportes favoritos.