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Home Customer Success Stories Nouvelles financières en temps réel de TD Ameritrade – propulsé par Edgio

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Nouvelles financières en temps réel de TD Ameritrade – propulsé par Edgio

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TD Ameritrade

100

.00%

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100

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Sample statistic 100% faster

100

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Sample statistic 100% faster

INSTANTANÉ CLIENT

Explorez le parcours de TD Ameritrade alors qu’ils se transforment en une centrale de diffusion de nouvelles financières en temps réel

Les fortunes peuvent changer en moins d’un clin d’œil. TD Ameritrade, une plateforme de courtage et de négociation financière, s’est tournée vers Edgio et sa plateforme de diffusion en continu, Uplynk, pour fournir des nouvelles et des analyses de marché en temps réel en tant que service de diffusion en continu OTT.

Le défi TD Ameritrade

TD Ameritrade possède une mine de données financières et de connaissances du marché – des renseignements qui ne s’étendent pas à la création d’un canal médiatique. Ils avaient besoin de conseils et de conseils pour mettre en place un service de streaming à la fine pointe de la technologie afin de fournir aux clients des nouvelles et des informations financières en temps réel.

La solution TD Ameritrade

TD Ameritrade s’est tournée vers Broadcast Management Group (BMG), une maison de production d’événements en direct et un intégrateur de systèmes offrant des services complets, pour lancer et gérer le réseau. BMG a sélectionné Uplynk pour alimenter le service de streaming.

Les fonctionnalités exploitées incluent :

Live Slicer : s’intègre directement au flux de signaux de diffusion de TD Ameritrade et permet aux opérateurs de production d’insérer dynamiquement des marqueurs publicitaires pour permettre l’insertion publicitaire côté serveur en temps réel.‍
API de programmation de canaux : permet la publication d’un canal 24 x 7 qui héberge à la fois le studio en direct et le contenu VOD préenregistré et élimine le besoin d’opérations de contrôle de plusieurs millions de dollars.
Technologie de conversion : les sous-titres intégrés SDI 608/708 convertis en métadonnées HLS ID3 permettent de localiser le contenu diffusé en continu sur le marché américain pour des publics du monde entier.

Résultat

TD Ameritrade a lancé un service de diffusion en continu de haute qualité en moins de neuf mois. Edgio a fourni tout ce dont ils avaient besoin, préconstruit et intégré à notre plateforme de streaming, Uplynk, ce qui a permis à TD Ameritrade de se développer sur de nouveaux marchés et de commencer la monétisation publicitaire.
Uplynk inclut également des fonctionnalités qui éliminent les intégrations coûteuses et complexes à venir.

Website

tdameritrade.com

Industry

Finances, Haute technologie

Company Size

100-500

Products

Support

Uplynk / livraison / Open Edge / plus

Uplynk

Streaming en direct / diffusion / technologie de streaming globale / plus

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