Google is changing Core Web Vitals. Is your site ready?

Google’s important update of Core Web Vitals (CWV) includes replacing First Input Delay (FID) with Interaction to Next Paint (INP) to enhance the evaluation of webpage user experience. INP measures responsiveness from user interaction to the subsequent visual alteration, providing a more precise metric for web optimization.

Edgio will support the new INP metric that Google is rolling out in March, which will help you stay ahead of the curve and optimize your web pages for better user experiences.

What does this mean for you? If you’re unprepared, your site could swiftly transition from passing to failing without your awareness.

Website performance is proven to impact how likely a customer is to explore, leave satisfied and even return.

24% less likely to abandon page loads when three elements pass

Highest conversion rates occur on pages with load times between 0-2s

70% of consumers admit page speed impacts their willingness to buy

Three Core Web Vitals to Watch

SPEED

Largest Contentful Paint (LCP)

LCP is the time when the largest piece of content above the fold is fully loaded.

LCP is affected by:

Slow server response times
Render-blocking JavaScript and CSS
Long resource load times
Client-side rendering issues

RESPONSIVENESS

Interaction to Next Paint (INP)

INP measures the responsiveness of a web page to user inputs.

INP is affected by:

Input delay, user action to response time
Processing time, code execution in response to user action
Presentation delay, browser’s calculation time for new content appearance

STABILITY

Cumulative Layout Shift (CLS)

CLS measures how often users experience unexpected layout shifts.

CLS is affected by:

An image or video resizing itself
Ads resizing
Font that loads late and is displayed larger or smaller than intended

MORE VISIBILITY IN SEARCH

0 %

Domains that pass all requirements have 37% more visibility in search than those who don’t.

LESS LIKELY TO ABANDON

0 %

When a site passes each metric users are 24% less likely to abandon pages.

Beyond the Edge Podcast

Core Web Vitals and the Migration from FID to INP

In today’s digital landscape, Core Web Vitals (CWV) stand as vital benchmarks for evaluating user experience. While achieving passing scores can be challenging, the benefits are tangible, leading to improved engagement and search engine rankings. Platforms like Edgio play a crucial role in assisting companies by providing tailored tools and insights for CWV optimization, helping them stay ahead and enhance their web presence effectively.

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