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Home Customer Success Stories O sucesso da transmissão rápida de Roku do Yahoo com o Uplynk de Edgio

Applications

Media

Expert Service

O sucesso da transmissão rápida de Roku do Yahoo com o Uplynk de Edgio

Download

Edgio +

Yahoo

média de audiência por sessão

Sample statistic 100% faster

100

.00%

Sample statistic 100% faster

INSTANTÂNEO DO CLIENTE

O sucesso do Yahoo Streaming: Como o Uplynk by Edgio acelerou o seu canal Roku

Yahoo é um nome familiar em que milhões de pessoas confiam para a sua dose diária de notícias e entretenimento. Para se manterem relevantes, precisavam de uma poderosa solução de streaming digital.

Edgio ajudou o Yahoo a criar um canal de streaming que entrou ao vivo no Roku em menos de um mês usando o Uplynk, a plataforma de streaming integrada do Edgio.

O Desafio do Yahoo

A competição para utilizadores ativos diários é feroz. O Yahoo tem feito um excelente trabalho para construir audiências adicionando conteúdo de vídeo em seus sites. Ainda assim, faltava-lhes o que o público queria – um canal de vídeo dedicado para todas as suas notícias e entretenimento. Com grandes marcas a entrar rapidamente no mercado de streaming, o Yahoo precisava do seu próprio canal de streaming de vídeo, e precisava dele rapidamente.

O Yahoo precisava de ajuda:

Desenvolver uma nova experiência de vídeo com dinheiro
Integrando várias bibliotecas de conteúdo em uma agenda diária ao vivo
Medir e melhorar utilizadores ativos diários, fluxos e receitas

A solução do Yahoo

Em menos de 30 dias, o Yahoo esteve ao vivo no Roku. Alimentado pelo Uplynk, o Yahoo integra programação linear e ao vivo, incluindo conteúdo premium de formato longo, programação diária ao vivo, séries recorrentes e eventos especiais do Yahoo News, Yahoo Finance, HuffPost, MAKERS, Yahoo Sports e RYOT em uma experiência de TV de alta qualidade.

O Yahoo está a aproveitar a API do Uplynk para agendar conteúdo ao vivo e de VOD, juntando-os perfeitamente com intervalos de anúncios.

A tecnologia adicional que está a ser utilizada inclui:

Inserção de anúncios no servidor Smartplay para criar experiências de visualização personalizadas e aumentar a monetização
Análises nativas que rastream fluxos de receita, DAU e outras métricas
Excelente visibilidade e análise de dados e consumo do utilizador

Resultado

O Uplynk fornece análises de visitantes ao Yahoo antes de estarem disponíveis no Roku, para que a equipa do Yahoo possa tomar decisões de programação sensíveis ao tempo para otimizar o envolvimento. Isso permitiu que o Yahoo captasse a média de visualizações de 34 minutos por sessão. Com uma taxa de conclusão de anúncios de 98%, o Yahoo conseguiu comandar um CPM saudável de 28-32 dólares.

A flexibilidade do Uplynk também permitiu ao Yahoo adaptar rapidamente o seu feed ao Sling, à Amazon e a todas as outras plataformas de streaming, ampliando o alcance do Yahoo a milhões de espetadores globais.

Website

yahoo.com

Industry

CDN, Entrega de vídeo, Meios de comunicação e entretenimento, VOD

Company Size

100-500

Products

Meios de comunicação

Uplynk / Entrega / Open Edge / Mais

Entrega

Acelerar / proteger / entregar / mais

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