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Scaling for global expansion while ensuring high-quality content delivery - Betradar's success story with Edgio CDN.
Betradar is a global leader in understanding and leveraging the power of sports data. Betradar’s Live Channels are dedicated live-streaming products for online and retail bookmakers. The company provides 24/7 global streaming services, supporting more than 30,000 sporting events annually.
Betradar's Challenge
To continue expanding globally, Betradar must provide clients with the most comprehensive and high-quality products along with a fast and reliable content delivery experience.
As some video delivery technologies advance, others may recede — which means that video streaming services can find themselves in the middle of a technology transition. This is the case with Flash/RTMP, which, while being phased out and replaced by new standards such as MPEG-DASH or HLS, is still relied on by many streaming services. To support clients transitioning from Flash, Betradar requires a Content Delivery Network (CDN) that both understand that clients may need the time to transition and supports them through the process. In addition, they are growing globally and require a CDN that can scale with their needs.
“Until recently, we were almost solely operating in Europe. Now we have expanded to Latin America and have plans to grow into Africa. We needed a CDN that offers fast performance and higher scalability to meet our increasing traffic demands. Shortly after implementing the [Edgio] CDN, we realized that streams were 1-to-2 times faster than with the former service provider.”
David Schamuhn, Director of Global Sales Operations – Betradar
Betradar’s Solution
With Edgio, Betradar found a CDN partner who understands its varied content delivery needs and will offer continued RTMP support while they assess and implement new technologies. In addition, as an always-on streaming service, Betradar needed a reliable, flexible CDN that could be implemented without interruption. In fact, Betradar had no downtime during the implementation of Edgio.
Support
No matter what they need, Betradar knows Edgio’s Expert Services team is there to support them.
Reliability and Scalability
As Betradar enters new markets and grows globally, Edgio provides the infrastructure to scale its business seamlessly. In fact, within two months of using Edgio, traffic increased by 350 percent.
Flexible Pricing Model
Betradar found Edgio’s pricing structure reasonable and flexible to best fit their needs and budget.
Speed
The number one requirement for Betradar clients is the speed of delivery.
