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Home Customer Success Stories El éxito de streaming rápido de Roku de Yahoo con Uplynk de Edgio

Applications

Media

Expert Service

El éxito de streaming rápido de Roku de Yahoo con Uplynk de Edgio

Download

Edgio +

Yahoo

audiencia media por sesión

Estadística de muestra 100% más rápido

100

.00%

Sample statistic 100% faster

INSTANTÁNEA DEL CLIENTE

El éxito del streaming de Yahoo: Cómo Uplynk de Edgio aceleró su canal Roku

Yahoo es un nombre familiar en el que millones de personas confían para su dosis diaria de noticias y entretenimiento. Para seguir siendo relevantes, necesitaban una poderosa solución de streaming digital.

Edgio ayudó a Yahoo a crear un canal de streaming que se puso en marcha en Roku en menos de un mes usando Uplynk, la plataforma de streaming integrada dentro de Edgio.

El desafío de Yahoo

La competencia por los usuarios activos diarios es feroz. Yahoo ha hecho un excelente trabajo para construir audiencias añadiendo contenido de video a través de sus sitios. Aún así, carecían de lo que el público quería: Un canal de streaming de video dedicado para todas sus noticias y entretenimiento. Con las principales marcas entrando rápidamente en el mercado de streaming, Yahoo necesitaba su propio canal de streaming de video, y lo necesitaba rápidamente.

Yahoo necesitaba ayuda:

Desarrollar una experiencia de video nueva y monetizable
Integración de múltiples bibliotecas de contenido en un programa diario en vivo
Medición y mejora de usuarios activos diarios, flujos e ingresos

La solución de Yahoo

En menos de 30 días, Yahoo estuvo en vivo en Roku. Desarrollado por Uplynk, “Yahoo” integra programación en vivo y lineal, incluyendo contenido premium de formato largo, programación diaria en vivo, series recurrentes y eventos especiales de Yahoo News, Yahoo Finance, HuffPost, MAKERS, Yahoo Sports y RYOT en una experiencia premium similar a la televisión.

Yahoo está aprovechando la API de Uplynk para programar contenido en vivo y VOD, uniéndolos a la perfección con saltos publicitarios.

La tecnología adicional que se utiliza incluye:

Inserción de anuncios del lado del servidor SmartPlay para crear experiencias de visualización personalizadas y aumentar la monetización
Análisis nativo que rastrea flujos de ingresos, DAU y otras métricas
Excelente visibilidad y análisis de los datos y el consumo de los usuarios

Resultado

Uplynk proporciona análisis de visualización a Yahoo antes de que estén disponibles en Roku, por lo que el equipo de Yahoo puede tomar decisiones de programación sensibles al tiempo para optimizar el compromiso. Esto ha permitido a Yahoo capturar una audiencia media de 34 minutos por sesión. Con una tasa de finalización de anuncios del 98%, Yahoo ha sido capaz de obtener un CPM saludable de $28-32.

La flexibilidad de Uplynk también ha permitido a Yahoo adaptar rápidamente su feed a Sling, Amazon y cualquier otra plataforma de streaming, extendiendo el alcance de Yahoo a millones de espectadores globales.

Website

yahoo.com

Industry

CDN, Entrega de vídeo, Medios de comunicación y entretenimiento, VOD

Company Size

100-500

Products

Medios de comunicación

Uplynk / Entrega / Open Edge / Más

Entrega

Acelerar / proteger / entregar / más

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