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Home Customer Success Stories Succès de Rapid Roku streaming de Yahoo avec Uplynk d’Edgio

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Media

Expert Service

Succès de Rapid Roku streaming de Yahoo avec Uplynk d’Edgio

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Edgio +

Yahoo

nombre moyen de spectateurs par session

Statistique d’échantillonnage 100 % plus rapide

100

.00%

Sample statistic 100% faster

INSTANTANÉ CLIENT

Yahoo's streaming Success : Comment Uplynk by Edgio a accéléré leur chaîne Roku

Yahoo est un nom familier sur lequel des millions de personnes comptent pour leur dose quotidienne de nouvelles et de divertissement. Pour rester pertinent, ils avaient besoin d’une solution de streaming numérique puissante.

Edgio a aidé Yahoo à créer une chaîne de streaming qui a été mise en ligne sur Roku en moins d’un mois en utilisant Uplynk, la plate-forme de streaming intégrée à Edgio.

Le défi de Yahoo

La concurrence pour les utilisateurs actifs quotidiens est féroce. Yahoo a fait un excellent travail de construction des audiences en ajoutant du contenu vidéo sur ses sites. Pourtant, il leur manquait ce que le public voulait – un canal vidéo dédié à la diffusion de toutes leurs actualités et divertissements. Avec de grandes marques arrivant rapidement sur le marché du streaming, Yahoo avait besoin de son propre canal de streaming vidéo, et il en avait besoin rapidement.

Yahoo avait besoin d’aide :

Développer une nouvelle expérience vidéo monétisable
Intégration de plusieurs bibliothèques de contenu dans un planning quotidien en direct
Mesurer et améliorer les utilisateurs actifs quotidiens, les flux et les revenus

La solution de Yahoo

En moins de 30 jours, Yahoo était en direct sur Roku. Propulsé par Uplynk, « Yahoo » intègre la programmation en direct et linéaire, y compris le contenu long format premium, la programmation quotidienne en direct, les séries récurrentes et les événements spéciaux de Yahoo News, Yahoo Finance, HuffPost, MAKERS, Yahoo Sports et RYOT dans une expérience de diffusion premium de type TV.

Yahoo exploite l’API d’Uplynk pour programmer du contenu en direct et VOD, en les assemblant de manière transparente avec des pauses publicitaires.

Les technologies supplémentaires utilisées comprennent :

Insertion publicitaire Smartplay côté serveur pour créer des expériences de visionnage personnalisées et augmenter la monétisation
Des analyses natives qui suivent les flux de revenus, les DAU et d’autres indicateurs
Excellente visibilité et analyse des données utilisateur et de la consommation

Résultat

Uplynk fournit des analyses de visionnage à Yahoo avant qu’elles ne soient disponibles à partir de Roku, de sorte que l’équipe Yahoo puisse prendre des décisions de programmation sensibles au temps pour optimiser l’engagement. Cela a permis à Yahoo de capturer une audience moyenne de 34 minutes par session. Avec un taux de complétion publicitaire de 98%, Yahoo a été en mesure de commander un CPM sain de 28-32 $.

La flexibilité d’Uplynk a également permis à Yahoo d’adapter rapidement son flux à Sling, Amazon et à toutes les autres plateformes de streaming, étendant ainsi la portée de Yahoo à des millions de téléspectateurs dans le monde entier.

Website

yahoo.com

Industry

CDN, Diffusion vidéo, Médias et divertissement, VOD

Company Size

100-500

Products

Support

Uplynk / livraison / Open Edge / plus

Exécution

Accélérer / protéger / livrer / plus

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