This blog is the second in a two-part series on how direct-to-consumer streaming is re-shaping the media landscape. Read part one here.
The live sports streaming marketplace is evolving at speed as new players challenge the traditional broadcast model. The recent UEFA Champions League rights distribution exemplifies this, split between three organizations for the first time with Amazon, TNT Sports, and BBC sharing the rights from 2024. Sports rights holders are face mounting pressures to maximize ROI on costly sports properties in a competitive landscape. As a result, crafting a bulletproof go-to-market strategy has never been more critical.
The affordability and quality of streaming technology today are fueling the adoption of direct-to-consumer (D2C) strategies as organizations look to harness new monetization streams. However, delivering live sports content at a premium quality and at a global scale is a complex endeavor, particularly when it comes to enabling effective and reliable advertising workflows.
![ThreatTank - Episode 5 Cover](https://edg.io/wp-content/uploads/2024/09/1325x441-ThreatTank-Episode-5-Cover-300x100.png)